B2B marketing will see the increase in spending in 2009 on performance-based online ads as opposed to more traditional display ads, according to a recent report from Econsultancy. According to MarketingCharts, 78% of advertisers plan to increase their spending on CPA (cost-per-action/acquisition) ads, 67% plan to increase spending on CPL (cost-per-lead) ads, and just under [...]
(x-posted @ Cacophony)
I’m happy to note that Blogs@Baruch received a mention in the annual Horizon Report, a document produced by Educause, an international non-profit organization “whose mission is to advance higher education by promoting the intelligent use of information technology.” Every year the report is read by IT and instructional technology professionals at universities and [...]
nbsp;http://tv.boingboing.net/2008/03/19/how-…
Although wireless technology seems great, do people really want their information to be fully vulnerable by having it in one chip? read this article for more, and what people are attempting to do with these chips that are hidden in credit cards,
Click here to learn how to dissable the chips!
http://www.youtube.com/watch?v=cufZ9l7ci…
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http://gizmodo.com/5114117/agile-lie-det…
lie detector, does it work? is it safe in the workplace? can we trust it?
win points, be green, Win Win situation!
RFID chips in plastic cans can tell you about how much you have recycled by logging online!
http://earth2tech.com/2008/03/17/recycle…
Describe the similarities and differences between server log, coded page, and panel data. Which do you think is the most useful?
Server logs is created by the owner of the site and it records each files requests from websites. Code page is a new way to collect data. This located on the user’s side of the [...]
What do you think the future holds in terms of knowledge management and use in marketing applications?
Advances in the technology and intricacy of knowledge management programs and their uses in marketing applications are inevitable. Information firms will give more in-depth [...]
What is the concept of anticipatory customer service? What role can it play in successful customer service delivery?
Build customer scenarios, using data including call center reports, e-mail logs, chat transcripts, and Web site software that can report unusual volumes of activity and uncover patterns in day-to-day service queries. Use the scenarios to determine where intervention [...]
· Describe the similarities and differences between server log, coded page and panel data. Which do you think is most useful?
A server log is where group files created by the server are stored. Every time a browser requests a file, an entry is generated on the server log. A problem with it that each individual [...]
Explain the nature of the consumer adoption process. How is it different from the concept of difussion of innovations?
The consumer adoption process is when a customer comes in contact with a new product and gets some interest after awareness. The customer can sometimes contrast the product with another product. As the customer begins to buy [...]
By joana | December 22, 2008
basically, the point of the marketspace matrix is to allow firms to take a customer-centric approach with Internet marketing. meaning that the have the customer as their main focus and everything they do is to satisfy them.
since every company has different goals, they choose levers that allow them to reach those goals. they can increase [...]
Relationship stages ( awareness, exploration , commitment, dissolution)
Categories of levers
Product
• Can be defined as both tangible goods and intangible services generally created for the purpose of transaction.
• Two general types of products for which the levers of product development differ – physical and services.
• The Internet is changing some accepted limitations of service-based offerings [...]
Consumer Adoption
The consumer adoption process is a generally accepted conceptualization of the stages a consumer goes through when confronted with a new product of service. According to the adoption process, the consumer must first become aware of the product; then develop an interest in it; perform some prepurchase evaluation; and then try the product, either [...]
Safe Prediction
· The future belongs to the marketers who best:
§ Capture
§ Analyze and mine
§ Use
o Marketing data
What is the difference Between Data and Knowledge?
· Knowledge management—the systematic process of identifying, capturing, and transferring information and knowledge people can use to create, compete, and improce.
· Knowledge continuum
o it begins with data collected from traditional marketing research [...]
The power of the Clickstream to Produce Internet Metrics
· It can tell how many orders it has lost as a result of the out of-stock condition.
· It can tell that visitors must look through several pages to find the desired item. One way of ascertaining this is to see that they are following circuitous paths [...]