It is becoming more and more apparent that the advertising media trend is going digital. Many marketers and advertisers go where consumer media consumption is the highest. In this article, Progressive Technology – Redefining The Way Of Communication, they talk about the upcoming role of mobile phones in the rapidly changing forms of communication.
Phone applications are on the rise these days. However, ipod applications are becoming popular as well and among them is one that allows to turn an ipod touch into an online phone. “The MP3 player can be transformed into a mobile phone with the help of a free application from Internet telephone company Truphone.”
Updated at [...]
2008-12-10 06:01:03 (GMT) WiredPRNews.com – Law, Press Releases)
If you are like a growing number of today’s in-the-know attorneys, then you have probably given strong consideration to blogging. If you have not, then perhaps after reading further, you will give it some thought, as there are now several thousand law blogs and the number is [...]
3 Articles Worth Reading About…
Title: Are Young Adults Really Brand- Resistant?
Summary: This article discusses the importance of word of mouth advertising among college students and teens. In terms of brand engagement, the article states that 28% of respondents have discussed a brand on a forum in the past month and another 19% have posted brand-related [...]
http://bits.blogs.nytimes.com/category/consumer-electronics/
Hewlett Packard and the Arizona State University came up with a new technology that would allow newspapers to be printed on a plastic, yet “paper-like” material. The electronic display of the newspaper would still be flexible, portable and energy efficient.
Tivo will now be placing text ads into paused shows. So far it is only when the show is paused and only for clients with certain subscription packages, but how long before they place ads when your fast forwarding through a show? Or they dont let you fast forward through certain ads at all.
http://gizmodo.com/5105465/tivo-sticks-ads-into-timeshifting
Also posted in Interactivity |
By joana | December 5, 2008
I found an article in the NYT “Low ratings end show and a product placement.”
http://www.nytimes.com/2008/11/14/busine…
This article is about a partnership between General Motors and NBC. GM thought it was a good idea to market its products differently than they have done in the past and within a troubled economy. They thought that by integrating 2 [...]
Also posted in Brands, Product |
Amazon created a new software which will allow apple ipod and iphone users to browse products available on their website. It is interesting that “the tool lets users take a photograph of any product they see in the real world. The photos are then uploaded to Amazon and turned over to the far-flung freelance workers [...]
An article explaining a service provided by amazon.com to customers. Customers sign up to recieve daily texts about amazons deal of the day. Customers also have the option of sending a text back to amazon to buy said item.
I think its a great concept for customers but there has already been some negative feedback from customer [...]
Also posted in Interactivity |
Link: http://www.nytimes.com/external/readwriteweb/2008/11/28/28readwriteweb-can_panelsnet_make_useful_real.html
Title: Can Panels.net Make Useful, Real Time Pop-Ups?
Panels.net has come up with a new system of pop-ups that include much more useful information than the typical pop-up adds we see now. Instead of having an advertismet pop-up in addition to a website you are visiting, panels.net has created a service that allows for a small icon to [...]
I hate spam and I hate junk mail. In fact, any piece of mail I get that simply takes up space in my mailbox and has no purpose other than clutter gets a phone call asking to be removed from every mailing list (or a swift click on the opt-out link). My life is hectic [...]
http://www.gamepro.com/article/news/207963/reggie-promises-online-wii-community-thats-unique-to-nintendo/
From the comments on this article, it seems like Wii users are frustrated with the interactive “Friend Codes” so Nintendo is aiming at developing a new online community. They want to create a community that is different from Sony’s “Home”, and “360 Dashboard.”
“Nintendo (other-otc: NTDOY.PK – news [...]
Also posted in Uncategorized |
In 2007, Toyota launched a new ad campaign, which uses broadcast, print, and online ads and emphasizes environmental commitment, economic investment, and social responisibility. This was said to be a defensive strategy from Toyota because it was attacked by environmental groups due to Toyota’s support of a smaller increase in the federal fuel economy, but Toyota [...]
Communication on Web 2.0 has developed enormously in the last few years. Professional have begun to see the effects social media has on the tradition marketing and advertising industry. Here are a few social media tools I use at work, which are listed in this article in Mashable.
Twitter
BeatBlogging.org
Yourpitchsucks.com
The most recent change in the PR industry [...]
Title: Consumers opening fewer e-mails
Summary: Marketers continue to prize e-mail for generating results. Yet consumers are getting more selective about opening marketing e-mails. The challenge is to make e-mail compelling, starting with a shorter subject line.
http://www.emarketer.com/Article.aspx?id=1006733