Google, that now owns YouTube, is trying to strengthen their brand against competitors (such as Hulu) through differentiation. It has recently adopted High Definition for a selection of their videos. Now, videos can be viewed at a much clearer quality. The tradeoff, however, is that the HD videos require stronger brandwith. Only the connections with [...]
Posted in Brands | Tagged Google, HD, YouTube |
Zappos is known to have one of the strongest company cultures. With increased interest from other companies as to just how Zappos creates such a great culture while still having solid business principles, they have started a video service called “Zappos Insights.” The subscribers will be able to ask questions and learn from actual Zappos [...]
By joana | December 15, 2008
The New Pespi
http://www.bevnet.com/news/2008/10-13-20…
This article is about PESPI thinking of undergoing a relaunch of their brand and packaging to bring “NEW LIFE” to their tagline. They are also redesigning their global globe logo as a smile. This happened because of a decrease in sale.
Google is launching it’s own web browser to hopefully take competition away from Mozilla and Internet explorer. They have tested the new browser for only 100 days and is now released. Right now Mozilla owns 20% of market share and Internet Explorer takes up about 70%. Google is hoping to live up [...]
This article is about how nintendo’s wii is still in demand even though it has been in the market for 2 years. They also mention in the article that the wii is unaffected by the recession that our economy has taken us into. Price has never changed for the wii and yet it is still [...]
http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=96630
” Honda is doing the best job of keeping its customers of any company selling vehicles in the U.S. According to J.D. Power and Associates’ “2008 Customer Retention Study,” … The study suggests that safety, fuel economy, and deals and incentives are playing a bigger role in keeping consumers in a brand than they did [...]
3 Articles Worth Reading About…
Title: Are Young Adults Really Brand- Resistant?
Summary: This article discusses the importance of word of mouth advertising among college students and teens. In terms of brand engagement, the article states that 28% of respondents have discussed a brand on a forum in the past month and another 19% have posted brand-related [...]
Also posted in Communication |
Blockbuster Video is selling a set-top box that could download movies and play them on a television. However, Internet connection in most homes in the United States may not be fast enough to make downloading movies a satisfying experience. I don’t think this will sell as well as Blockbuster hopes due to the rise of bootlegging and [...]
By cnuez | December 6, 2008
The article below discusses the way Tiffany and Co.’s Brand began to lose its luxurious image when they came out with charm bracelets in 1997 priced fairly low ($100) that attracted teenage consumers. The company did not want its low prices to attract young consumers because they were afraid the value would depreciate. In addition, [...]
By joana | December 5, 2008
I found an article in the NYT “Low ratings end show and a product placement.”
http://www.nytimes.com/2008/11/14/busine…
This article is about a partnership between General Motors and NBC. GM thought it was a good idea to market its products differently than they have done in the past and within a troubled economy. They thought that by integrating 2 [...]
By cdc18 | December 1, 2008
Clearwire Corp. wireless service will have a new brand name “Clear.” Their old brand names was “Xohm,” it has been use by Sprint Nextel Crop. The name change will affect 46 markets in which Clearwire sell their services. Brand name changes can affect the way the customer sees that company, most of the time a [...]
A company that has mastered brand identity, Tiffany’s jewelry can be identified simply by a color. We automatically associate a high value as soon as we see the blue box and as demonstrated in the following article, this offers the ultimate stability for the company.
http://www.fool.com/news/foth/2001/foth010411.htm
A brand is described as the collection of ideas and images that we have about a company. More specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. The following article in AdAge details how [...]
Fast-food chain Pizza Hut is launching a new program on facebook. The fast growing social network site is having an application on its site where users can order pizza from Pizza Hut. Ordering online is not new for Pizza Hut but according to their data they had over $1 billion in online sales and the [...]
Posted in Brands | Tagged facebook, food, pizza |
Has anyone written on brands yet?