we talked about the same he seven C’s |context, content, community, customization, communication, connection, and commerce. all of which are critical to a websites effectiveness.
we talked about server log, coded page, and panel date.
server log: record kept at the server level that records each file requested from a website.
panel data: the process for using panel data to generate site effectiveness data is the same as using panel in the general marketing research process.
coded pages: the use of coded pages [...]
We finished Customer service and began Marketing Automation.
Companies wants to provide the best possible customer service but as cheaply as possible.
Customer Service Themes
Customer service orientation must provide all departments of an enterprise.
Technology can help improve customer service
Customer want multiple service channels
Customer want the option of human contact
Improve the overall customer experience
Customer care is [...]
Distribution and Branding
Nike can distribute directly to the consumer through the internet.
1. Is the Internet a distribution channel?
Internet is a distribution channel. It’s a substitute for the other forms of communication, has changed buyer-seller relationships, changed the shopping experience, and increased the power of consumers.
2. What are the functions of channel intermediaries?
The functions of [...]
Sprint is hoping to attract developers by launching a new open platform for its Windows Mobile handsets such as the HTC Touch Pro, shown below, and Touch Diamond. But a shift in its marketing might be more important.
<!–
OAS_AD(’Middle’);
//–>
The new platform lets developers use the same codes, tools and resources for mobile device applications as [...]
2008-12-10 06:01:03 (GMT) WiredPRNews.com – Law, Press Releases)
If you are like a growing number of today’s in-the-know attorneys, then you have probably given strong consideration to blogging. If you have not, then perhaps after reading further, you will give it some thought, as there are now several thousand law blogs and the number is [...]
To help businesses earn more and generate sales, Cybertegic.com, one of the leading internet marketing consultants company, recently conducted a free internet marketing training seminar intended to aid companies to stay ahead in today’s tough economy. Held in Hilton Hotel, San Gabriel, California, the seminar focused on hard hitting internet marketing tactics designed exclusively for [...]
Information products are commercial products that consist solely of data. example travelocity.com and.., Drivers of the internet economy, distance doesn’t matter in many types of communications and transactions, speed is of essence, people are the key assets in internet enterprises, growth in the network cause exponential increase in value, marketer can deal w/ the customers [...]
the 7cs
context, content, community, customization, communiction, connection, and commerce. We then went into each one a bit more specifically:
- context: site layout and design
- content: text, pics, sound, and video that webpages contain
- community: the ways sites enable user-to-user communication
- customization: site’s ability to self-tailor to different users or to allow users to personalize the [...]
the Problem with New Software is that ; we sometimes experience capabilities issues, adaptation can also be slow
the advantage of network system is that it prevents piracy!
UK e.commerce has been doing better that the US e.commerce and that can be attributed to economics reason such as the liquidation of Lehman Brothers and Meryl Lynch
Value proposition: [...]
Google has 2/3 of the search margin and collects about 75% of the the revenues.
**Marketing Actions: Advertisement and Promotion, direct response.
The strategic drivers of the Internet economy are : 1. Information gives greatest value added, 2.Distance no longer matters, 3.Speed is of essence and 4.People are the key assets, 5.Grothw is accelarated by network and [...]