Author Archives: tigerkiller426

MM – communication
 
1) Why are marketing communications important?
Its important because the internet has created competition and leaves expectations in the minds of the consumer, therefore we must reach these expectactions through interactivity and through individuals and their important relationships to the marketing department. 
2)  What is the role of the Internet in a marketing communications campaign?
The [...]

Function of Value Proposition:

Articulate Value Proposition
Identify Target Market Segment
Define Structure of Value Chain
Define Cost Structure and Profit Potential
Explain Position in Value Network
Set Forth Competitive strategy

Value Proposition: eg: iPod provides consumers on-and-go music entertainment.