Created something from scratch
-what people want on the website?
- updated content
- CNN.com
“first and Best”
- the first one online with the fastest and must reliable and aquarete information
- they have clear business objective
- brand definition
- nvagation has to be user-ffriendly and tailor to the individual people
- Thinkof how they use technology/ CNN is not only news, they [...]
Customer service and how to make customer service
- look at subsystem
-each subsystems might have a problem, companies have to think how to solve these problems
- example of customer service themes
“what gets measure gets manage”
Technology can improof customer service
to use technology in ways to make customer service more effectient
human interface is very expensive and can be [...]
lever selection
- segment market
-select target-these people are the ones in which you will be spending all your research marketing money
- positioning- where you gain competitive advantage and offer value to customer
YOU CAN’T GO ANYWHERE WITHOUT THIS!!
Principle for marketplace matrix design
-which lever should be used?
- choose levers to affect a change
-determine which levers have the most [...]
Published July 14, 2008
Los Angeles—An exciting new home theater experience is coming to living rooms this holiday season. At E3, Microsoft and Netflix, the world’s largest online movie rental service, today unveiled an exclusive partnership to offer the ability to instantly stream movies and TV episodes from Netflix to your television via Xbox 360®.
Xbox 360 [...]
Lionsgate to Bring HD Movies to Xbox LIVE
Las Vegas— The surprise entertainment hit of the holidays wasn’t in theaters, it was in the living room. With more than 1,000 hours of premium high- and standard-definition content available, Microsoft Corp. announced today at the 2007 International Consumer Electronics Show (CES) that Xbox LIVE® Video Marketplace became [...]
Xbox Live Arcade
At a Glance
Premium Gold Membership
Online multiplayer games
Matchmaking and feedback
Exclusive Gold content
If you’re an Xbox Live® subscriber, perhaps you’ve heard about Xbox Live Arcade. It’s a service that lets you download cutting edge arcade games directly onto your Xbox® console. All you need is the free Xbox Live Arcade starter disc (for the setup [...]
Distribution
Direct –offline, Indirect—online
decision has to be made, which product to offer in each channel and what price to charge
Brand
Name term, sign, symbol, design, or combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate from competition.
website is part of branding but is not branding
brand is [...]
XBOX 360 as distribution model?
by Karina Longworth Nov 28th 2005 // 10:26AM
Filed under: Tech Stuff, Distribution, Home Entertainment, Games and Game Movies
In yesterday’s Variety, Ben Fritz
speculated that internet-enabled game systems such as the spanking-new
Xbox 360 and the much-anticipated PS3 could turn out to be the
distribution systems of the future. Amongst the highlights:
360 as legal download [...]
Computer Reseller News, June 30, 2008 p17
Distribution proves its worth.
Sara Yirrell
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Full Text: COPYRIGHT 2008 Incisive Media, published with the permission of Incisive Media
Byline: Sara Yirrell
Distribution proves its worth
Eyes were opened at the Global Technology Distribution [...]
Purchasing, Sept 11, 2008 v137 i9 p24E16
Audit your independent distributor.
James Carbone
document.write(”<A href=’javascript:popOpenURL(\”http://sfx.cuny.edu:9003/sfx_local?issue=9&issn=0033-4448&volume=137&sid=Gale%3A+Business+%2526+Company+Resource+Center&atitle=Audit+your+independent+distributor.&aufirst=James&title=Purchasing&spage=24&genre=article&date=2008-09-11&aulast=Carbone\”);’><img src=’http://p9003-sfx.cuny.edu.remote.baruch.cuny.edu/sfxmenu/f-sfx.gif’ alt=’Find It!’ title=’Find It!’ border=’0′></a>”);
Full Text: COPYRIGHT 2008 Reed Business Information, Inc. (US)
By James Carbone
Many semiconductor industry analysts say that cutbacks in capital expenditures by semiconductor suppliers and the [...]
Industrial Distribution, Oct 1, 2008 v97 i10 p43
Staying competitive globally.
Phil Samuels
Full Text: COPYRIGHT 2008 Reed Business Information, Inc. (US)
By Phil Samuels
How can American manufacturers stay competitive in today’s global environment? Working closely with your American distributor is just the first step
You are the [...]