Key marketing levers are loyalty programs and privileges: rewarding customers increasing relationships. Packaging: makes the product stand out from the rest of the products. Availability of complementary products: improves the value or potential value of the basic product. Upgrades offer a greater potential value for the customer and helps in their long term relationship. Attributes [...]
Young users trust unknown peers more than recognized experts because they believe that experts are biased in their opinion. Young users believe that peers offer them first hand knowledge and experience without being biased about the brand or product and they don’t get paid for their input like experts. Young peers also identify more with [...]
Usability of Web – how does it function for consumers sites. Sites redo based on getting customers where they need to go.
Anticipatory customer service is the anticipatory service concept of being proactive I is tnot simply waiting passively until customers request service. To do this, companies must anticipate potential problem areas before they become troublesome, [...]
Sorry for the delay, I’ve been SUPER busy with other projects and I’ve been neglecting this poor blog. But now I have to get back into the swing of things.
ANYWAY:
Relationships – connection or bond, commitment
intellectual relationship – based on value or attributes, logical
Firms Want Relationships with Customers
-Anticipate positive feelings from remaining loyal to seller
-Trust that [...]
nbsp;http://bits.blogs.nytimes.com/2008/12/01…
This article describes PayPal’s new system that allows parents to give their children a PayPal account linked to the main account. This will allow children to shop online wherever PayPal is accepted but also lets the parents set limits to spending.
nbsp;http://www.nytimes.com/2007/11/26/techno…
This article is about how Cyber Monday has now become a tradition on the Monday after Thanksgiving.
nbsp;http://www.thestandard.com/news/2008/11/…
This is an interesting article about the new movie ‘Twilight’ and how it’s internet buzz has created a domination of online ticket sales weeks before the movie comes out.
Last week was dedicated to watching everyone’s 7 C’s Group Projects so I didn’t feel the need to blog about it. Overall, I think everyone did a good job and it was interesting to look at websites from our marketing point of view.
In today’s class, we discussed Advertising which is primarily permission based. Advertisers look [...]
Here is Team Awesome’s video “Identifying the 7 C’s of Borders.com”
Critical Email Principles are Relevance, Respect, and Recipient Control.
Relevance – target email, create relationship, know what customers want
Respect – terms and conditions before acceptance
Recipient Control – leads to a better list because customer is more likely to read email
There are many advantages to email marketing. It develops quickly, the content is flexable, distribution is controlled [...]
An information product is a commercial product that consists soley of data. On-Star from Sabre is an example of this. Then there are the Drivers of the Internet Economy. Driver Two says that distance does not matter in many types of communications and transactions. This means that using the internet makes it incredibly easy for [...]
On Monday we talked about the testing process of marketers. There are a few reasons to test–Marketers test all marketing areas with a standard practice. They reactivate lapsed customers by using strategic customers and they figure out which incentive to use with tactical questions.
To Design a test, marketers need market variables such as different prices, [...]
Today’s class focused around the different kinds of business models that exist. The textbook describes a business model as a way to determine how a company generates revenue. For example, a marketplace business model like eBay generates revenue from auctions. A fund raising website like The Red Cross generates revenue from donations made through their [...]