Wymbs Marketing Blog » stephaniepetta http://blsciblogs.baruch.cuny.edu/wymbs Brought to you by Blogs@Baruch Mon, 23 Feb 2009 23:05:59 +0000 en hourly 1 TIffany’s http://blsciblogs.baruch.cuny.edu/wymbs/2008/11/17/tiffanys/ http://blsciblogs.baruch.cuny.edu/wymbs/2008/11/17/tiffanys/#comments Mon, 17 Nov 2008 15:56:40 +0000 stephaniepetta http://blsciblogs.baruch.cuny.edu/wymbs/?p=487 A company that has mastered brand identity, Tiffany’s jewelry can be identified simply by a color.  We automatically associate a high value as soon as we see the blue box and as demonstrated in the following article, this offers the ultimate stability for the company.

http://www.fool.com/news/foth/2001/foth010411.htm

]]> http://blsciblogs.baruch.cuny.edu/wymbs/2008/11/17/tiffanys/feed/ 1 They’re Grrrrreat! http://blsciblogs.baruch.cuny.edu/wymbs/2008/11/14/theyre-grrrrreat/ http://blsciblogs.baruch.cuny.edu/wymbs/2008/11/14/theyre-grrrrreat/#comments Sat, 15 Nov 2008 01:54:38 +0000 stephaniepetta http://blsciblogs.baruch.cuny.edu/wymbs/?p=462 A brand is described as the collection of ideas and images that we have about a company.  More specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service.  The following article in AdAge details how a well known pop-culture icon, Tony the Tiger has evolved since his creation in 1951in order to relate to the customers better and improve the overall brand image.  Read to see which features were changed and added to suit the audience and what feature will remain the same forever!

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