Author Archives: stephaniepetta

TIffany’s

By stephaniepetta | November 17, 2008

A company that has mastered brand identity, Tiffany’s jewelry can be identified simply by a color.  We automatically associate a high value as soon as we see the blue box and as demonstrated in the following article, this offers the ultimate stability for the company.
http://www.fool.com/news/foth/2001/foth010411.htm

Posted in Brands | 1 Comment

They’re Grrrrreat!

By stephaniepetta | November 14, 2008

A brand is described as the collection of ideas and images that we have about a company.  More specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service.  The following article in AdAge details how [...]

Posted in Brands | 4 Comments