· Describe the similarities and differences between server log, coded page and panel data. Which do you think is most useful?
A server log stores a group of files created by the server. each time a browser requests a file an entry is generated in the server log. One of its problems is that each [...]
· Explain the nature of the consumer adoption process. How is it different from the concept of diffusion of innovations?
The consumer adoption process is an accepted conceptualization of the stages a consumer goes through when confronted with a new product or service. It works when a consumer first becomes aware of the product, then develops [...]
What do you think the future holds in terms of knowledge management and use in marketing applications?
I think these programs can only become more and more advanced. the information firms will be able to get will be more indepth, more easily and quickly available, and be much cheaper to [...]
1. What is the relationship between price and demand? Why is it important for a firm to price at the point at which marginal revenue is equal to marginal cost?
For many items, when price goes up demand goes down and when price goes down demand goes up. for some items, inelastic ones, the price [...]
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- Differentiate between three key concepts – supply chain, value chain, and intergrated value chain.
supply chain: the downstream portion of a value chain, the channel from suppliers to producers
value chain: the integrated channel that stretches from suppliers through the producer and on to the end users.
integrated value chain: integrates the two together
- What are the [...]
-The origin of the internet and the world wide web are unusual in the history of commercial media. what makes them unusual, and what qualities does that impart to the medium?
One of the qualities that makes the internet unusual in thehistory of commercial media is the speed in which it arrived and conquered. when the [...]
this is an article from the economist i was given in media planning about increased advertising on mobile phones and its effectiveness.
“Madison, we have lift-off”
http://www.economist.com/business/displa…
nbsp;http://www.nytimes.com/2008/12/04/techno…
an interesting article I found on nytimes.com about how even though sales this year on “cyber monday” increased 15% from last year it still will not be able to bail out the retail economy because e-commerce sales only account for 7% of the retail industry.
Class started by discussing Ebay. They recently bought the bill-me-later service. This allows them to charge interest on items when buyers cannot pay the full balance at once. It is extr emely profitable because they make more money on an item of lower value. In this way, as it always is with credit and interest [...]
Class today discussed the seven elements of customer interface that we talked about for our first group project. They are: context, content, community, customization, communiction, connection, and commerce. We then went into each one a bit more specifically:
- context: site layout and design
- content: text, pics, sound, and video that webpages contain
- community: the ways [...]
Today’s class started with a conversation about women gamers and what kinds of games they prefer. 87% prefer puzzle games compared to 57% of men.
Then we talked about the testing process.
Testing Process:
reasons for conducting a test: standard practice (test all marketing programs), strategic question (reactivate lapsed customers), tactical questions (which incentive to use)
Design a Test:
what [...]
Today’s class started off with someone bringing up that Napster was bought by Best Buy recently. Professor Wymbs used the expression “the poster boy of peer-to-peer” to describe what Napster was when it first came out. Now they are not doing very well though which is why Best Buy bought them. After Napster, we talked [...]