Author Archives: smokescreen

Chapter 14

By smokescreen | December 22, 2008

Consumer Adoption
 
The consumer adoption process is a generally accepted conceptualization of the stages a consumer goes through when confronted with a new product of service.  According to the adoption process, the consumer must first become aware of the product; then develop an interest in it; perform some prepurchase evaluation; and then try the product, either [...]

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Chapter 13

By smokescreen | December 22, 2008

Safe Prediction
·         The future belongs to the marketers who best:
§         Capture
§         Analyze and mine
§         Use
o        Marketing data
What is the difference Between Data and Knowledge?
·         Knowledge management—the systematic process of identifying, capturing, and transferring information and knowledge people can use to create, compete, and improce.
·         Knowledge continuum
o        it begins with data collected from traditional marketing research [...]

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Chapter 11

By smokescreen | December 22, 2008

The power of the Clickstream to Produce Internet Metrics
·         It can tell how many orders it has lost as a result of the out of-stock condition.
·         It can tell that visitors must look through several pages to find the desired item.  One way of ascertaining this is to see that they are following circuitous paths [...]

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Chapter 9

By smokescreen | December 22, 2008

What Do Customers Do in Response to Poor Service?
1.       40% of those who experience a service problem
a.       20% of the customers do not report them (complain)
                                                              i.      10% of the 20% of customers will not repurchase
b.      80% of the customers who do complain
                                                              i.      25% of the 80% of customers that may be dissatisfied
1.       40% [...]

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Monday, September 22, 2008

By smokescreen | September 22, 2008

Today’s weather is not that bad.  Temperature in the low 70’s with 20% chance of precipitation and 53% humidty.
Now, companies such as Modell’s and Dick’s Sporting Goods outsources their website to a third party which results in similar pricing in their products.  In reality, however, their prices differ substantially from each other as well as from [...]

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Outer Haven 2008-09-17 18:37:03

By smokescreen | September 17, 2008

Beeauutiful day today.  Temperatures in the mid 70’s, with 20% chance of precipitation, and humidity at 40%
 
Now what did I learn on this beautiful day?
 
Business Models
 
Amazon                       ->   Aggregation
Corio, Constructw@re   ->   ASP
New York Times           ->  Content Provider
Red Cross                    ->  Fund Raiser
Stock Group Media       ->  Infomediary
Staples                        ->  Multichannel
Otis Elevator                ->  Machine to Machine
Linux, Apache              ->   Open Source
Yahoo!                         ->   Portal
 
Also, rather [...]

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