Author Archives: sashadiamond

Product

By sashadiamond | December 21, 2008

Product
How is product defined?
Can be defined as both tangible goods and intangible services generally created for the purpose of transaction.
How do Interactivity and Individual (the 2Is) impact product?
The 2Is allow a company to learn more about its customer, personalize a product to meet customer preferences, and offer CRM tools to provide more value for customers [...]

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Pricing

By sashadiamond | December 21, 2008

Pricing
What is the relationship between price and demand?  Why is it important for a firm to price at the point at which marginal revenue is equal to marginal cost?
Price
•Inverse relationship between price and quantity.
•As a product price decreases/ decreases, demand will increase/ decrease.
Substitute Offerings/ Prices
•Both the types of substitute goods and their prices affect the [...]

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Chapter 11

By sashadiamond | December 20, 2008

Describe the similarities and differences between server log, coded page and panel data.  Which do you think is most useful?
Server log files are created by the server that houses the Website.  Each time a browser requests a file in order to build a Web page, it generates entry in the server request log.  A hit [...]

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Chapter 14

By sashadiamond | December 20, 2008

Explain the nature of the consumer adoption process.  How is it different from the concept of diffusion of innovations?
The consumer adoption process is a generally accepted conceptualization of the stages a consumer does through when confronted with a new product of service. The consumer must first become aware of the product, then develop interest in [...]

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Chapter 13

By sashadiamond | December 20, 2008

What do you think the future holds in terms of knowledge management and use in marketing applications?
The future holds great success in terms of knowledge management and use in marketing applications.  There are currently partial solutions for knowledge management in applications, and with further studying and experimenting; there can be a full solution.  Customer service [...]

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Chapter 9

By sashadiamond | December 20, 2008

The internet has the capacity to increase customer expectations about service levels and also to be the vehicle that delivers service that meets or exceeds those expectations.  Take a position on this statement.
The internet DOES have the capacity to increase customer expectations about service levels and also to be the vehicle that delivers service that [...]

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Chapter 8

By sashadiamond | December 20, 2008

Visit one B2C and one B2B website. Examine each carefully, identifying as many relationship building techniques as possible.  Do you find extensive differences between the B2C and B2B sites?  Be prepared to discuss your findings, and the similarities and differences between programs on the two sites in class. 
Cookies, customer profiles, registration, offer products you [...]

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Task List on Gmail

By sashadiamond | December 9, 2008

Title: Forget the Milk: Gmail Gets its Own Task List
Users of gmail are now able to set up to do lists, how every they are not easily accessed.  You must click through other links to finally find your task list.  Gmail has another to-do list option called ‘Remember the Milk’.  You can create two separate [...]

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Video Store Atmosphere on the Web

By sashadiamond | December 9, 2008

Title:  Bringing That Quirky Video Store Clerk to the Web
Clerk Dogs is a new website that will allow consumers to find a movie depending on what mood you are in.  If you are familiar with the internet radio site Pandora, then this is the same thing, except for movies.  You can type the title of [...]

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Real Time Pop-Ups

By sashadiamond | November 29, 2008

Link: http://www.nytimes.com/external/readwriteweb/2008/11/28/28readwriteweb-can_panelsnet_make_useful_real.html
Title: Can Panels.net Make Useful, Real Time Pop-Ups?
 Panels.net has come up with a new system of pop-ups that include much more useful information than the typical pop-up adds we see now.  Instead of having an advertismet pop-up in addition to a website you are visiting, panels.net has created a service that allows for a small icon to [...]

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Visual Bookmarking Sites

By sashadiamond | November 29, 2008

Link:  http://bits.blogs.nytimes.com/2008/11/28/tag-that-image-visual-bookmarking-sites-worth-browsing/
Title: Tag That Image: Visual Bookmarking Sites Worth Browsing
Visual bookmarking sites allow for a community of members to gather their favorite images from all over the web and create a huge photo album.  Images are posted tagged with keywords by the registered users who find them.  There are various sites that have distinct features.

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Class 8 – 9/24

By sashadiamond | October 4, 2008

Today we discussed the consumer interface of a website.  This was very helpful for our 7 C’s group project.  Prof. Wymbs went to the iVillage website and asked us what we remembered the most about it.  In doing this, we were able to tell what the website’s strengths and weaknesses were. 
The 7 C’s consist of the [...]

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