Author Archives: rmejia

chap 13
Knowledge management and use in the marketing applications will play an important role in the success of customer service. Workers not only have enough information but they need to know how to manage it to bring an excellent customer service. Companies must be  aware of having expertise workers who know the information flow and [...]

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Customer service

-Customer service is very important  not only for customer satisfaction but for company benefits.
-It not enoughto hear customers’ complaints but complaints should be addressed by company representantives.
-Complaint/ feedback
company like feedback but not complaints.
- Customers want the company to apology and to fit the problem.most of customer representatives transfer complaints around but not solve the problem.
-call 800number is expensive [...]

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