Author Archives: ritalin

11/03/08
Election ($1 billion spent)
Interesting statistics:
-Incoming freshman 24% check facebook 17(or more) times a day
-1 in 8 people meet their spouse online(2006)
Companies want to build relationships with customers because then they can successfully create a bond and connection with their customers. Customers will have the urge to return and essentially become a loyal customer. There [...]

Triggered based email
Reoccurring emails sent: ex. renewals, credit cards,
Abandoned shopping carts: sends reminders and promotion about  productsà time and interest
Polo Ralph Lauren 30% off sale shows the importance of time sensitivity and how it encourages customer purchase. Customers who see the ad will feel the urge to go and purchase their products right away [...]

Chapter 7: Customer Acquisition: Search, E-mail, and Other Marketing Tools

Market Research and database
7c’s
Fitàhow each one works together with another and its consistency
Reinforcementà how does one work into another
News: Google and T-mobile are working together
Human screen interface
Ben & Jerry’s: cheaper and quicker to get things done… greater experimentation
Ivillage site: value proposition: sense of community, information [...]

Chapter 4: The Direct Response and Database Foundations of Internet Marketing
 
Motion pictures… how much does companies spend on advertising? About 30 to 40 million and less than 5% are spent online. Why is that? Well, online advertising is effieicnt; it can reach to more audience by showing trailers and previews, and is also cheaper than [...]

 
9-03-08/Chapter 1: Beginnings of Internet Marketing
 
Google, a popular search engine today is changing the way people think and use the internet. According to the textbook, internet was actually invented as a government’s defense mechanism and was used for technology research at that time. After years and years of studies and improvement, the internet now can [...]