Wymbs Marketing Blog » omercado

With a New Updated Showroom, Toyota offers more fun at AutoZone Park

omercado — Sun, 23 Nov 2008 22:46:00 +0000

In April 2008, Toyota updated its section at Memphis AutoZone Park to now have a redesigned three-car showroom ready for the baseball season. It will offer fans the chance of seeing Toyota’s all-new products and technology up close before, during, and after games and different vehicles will be on display every month. Additionally, visitors will see a montage of product videos and use kiosks to go directly online to the Toyota website and BuyToyota website to get more information and more than likely entice visitors to try and make a purchase right then and there.

http://www.reuters.com/article/pressRelease/idUS132774+10-Apr-2008+PRN20080410

Toyota’s Why Not Campaign

omercado — Sun, 23 Nov 2008 22:20:01 +0000

In 2007, Toyota launched a new ad campaign, which uses broadcast, print, and online ads and emphasizes environmental commitment, economic investment, and social responisibility. This was said to be a defensive strategy from Toyota because it was attacked by environmental groups due to Toyota’s support of a smaller increase in the federal fuel economy, but Toyota says the campaign and the environmental groups are not connected.

http://www.lexisnexis.com.remote.baruch.cuny.edu/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T5201660519&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T5201660522&cisb=22_T5201660521&treeMax=true&treeWidth=0&csi=6928&docNo=3

Here is a commercial from this campaign as well as a site dedicated to the campaign:

http://www.toyota.com/about/whynot/index.html#/Home

The Toyota Prius’s Communication Strategy

omercado — Sun, 16 Nov 2008 01:37:47 +0000

Essentially what the below link will tell you is the type of communication strategy that Toyota has gone with for the Prius after looking at the market and weighing its different communication options. In the end, part of the budget went to pre-testing, some of it direct mail, another part to press releases/conferences with some sponsorships thrown in, and many other strategies to make the product successful.

Be sure to click to page 11 to begin the communication mix and one can look at the rest of the plan to get an idea as to what Toyota’s objectives are, their target demographic, and so on.

http://andidas.deviantart.net/projects/academic/MaketingCommunications_ToyotaPriusMarketingPlan.pdf

Toyota’s New Interactive Website worked on by Amaze Digital

omercado — Sat, 15 Nov 2008 21:54:15 +0000

The European branch of Toyota needed a new website that Amaze said, ” reflect the core values of the Toyota brand – quality, design and innovation and to support the company’s current and future business objectives in Europe.” What happened was that the site had a more updated visual style and put an emphasis on delivering an engaging, user centered experience. The new site, which launched in March of 2007, also guides visitors through the important information on Toyota models so it makes the site more easy to use in its interactivity and its flow of that.

http://www.marketingservicestalk.com/news/ama/ama101.html

The actual site:

http://www.toyota-europe.com/index.aspx