Author Archives: omercado

With a New Updated Showroom, Toyota offers more fun at AutoZone Park

By omercado | November 23, 2008

In April 2008, Toyota updated its section at Memphis AutoZone Park to now have a redesigned three-car showroom ready for the baseball season. It will offer fans the chance of seeing Toyota’s all-new products and technology up close before, during, and after games and different vehicles will be on display every month. Additionally, visitors will [...]

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Toyota’s Why Not Campaign

By omercado | November 23, 2008

In 2007, Toyota launched a new ad campaign, which uses broadcast, print, and online ads and emphasizes environmental commitment, economic investment, and social responisibility. This was said to be a defensive strategy from Toyota because it was attacked by environmental groups due to Toyota’s support of a smaller increase in the federal fuel economy, but Toyota [...]

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The Toyota Prius’s Communication Strategy

By omercado | November 15, 2008

Essentially what the below link will tell you is the type of communication strategy that Toyota has gone with for the Prius after looking at the market and weighing its different communication options. In the end, part of the budget went to pre-testing, some of it direct mail, another part to press releases/conferences with some [...]

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Toyota’s New Interactive Website worked on by Amaze Digital

By omercado | November 15, 2008

The European branch of Toyota needed a new website that Amaze said, ” reflect the core values of the Toyota brand – quality, design and innovation and to support the company’s current and future business objectives in Europe.” What happened was that the site had a more updated visual style and put an emphasis on [...]

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