Author Archives: nadiabenchemmar

Metrics can be used for site usability problems, program & site mgt (web pages and email), visitor behavior and tracking essential for marketers.  Usability test checks if the potential customer successful used your site to get what they needed. 
Server Request logs record the IP address, date & time, code showing if successful or not, #of bytes [...]

Anticipatory customer service is providing service before the customer asks for it. Companies must take an initiative to find internal problems taking place and anticipate any problems that may occur.  Most important, they need to find solutions and be able to provide excellent customer service to their customers. 
 

Use mock scenario – use data from [...]

The consumer adoption process describes the steps of a consumer’s purchasing behavior.
Adoption Process.  It starts from first finding out about the product or service and hopefully ending at that person making an actual purchase.
 
Consumer go through five stages in the process of adopting new product.
 
Awareness : The consumer becomes aware of the product but [...]

So how do you get your business online to potential customers with millions if not trillions of other businesses already listed?  A person types in a general word on something they are looking for and have endless options of where to click.    We watched a video today about the differences between organic and paid search.  [...]