Author Archives: myblogg

Mix of product, testing, evaluation and feedbacks

By myblogg | December 17, 2008

two classes had been selected to test out the MS ZUNE MP3 player. It is hard to distinguish where this article would fall but it is interesting in selection due to the fact that MS uses their potential customers to test out the product and be able to retrieve their feed backs…
relating to CUSTOMER SERVICE?
http://www.wiredzune.com/2008/02/eighth-graders-test-zune/#more-402

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Which are more valuable? Brand VS Customer?

By myblogg | December 17, 2008

 
As Professor mentioned in previous class that branding is important, it helps interact the mind of a customer and helps set a template for customers when they make a purchase for a product. He also stated that Customer service is important as well. So when you compared the two…who one is more essential? this articles [...]

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Interactivity example among bestbuy/national association of broadcasters and consumers

By myblogg | November 19, 2008

Best Buy® and the National Association of Broadcasters Team Up to Educate Consumers on Digital TV Transition
Minneapolis – November 11, 2008 – Best Buy, in partnership with the National Association of Broadcasters (NAB), will roll out in-store workshops about the transition to digital television (DTV) at Best Buy stores in the 25 largest cities across [...]

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XBOX DROPS ITS PRICE BELOW $200, should increase in sales

By myblogg | November 19, 2008

Industry Milestone
“We are thrilled to be the first next-generation console on the market to reach $199, a price that invites everyone to enjoy Xbox 360,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “Xbox 360 delivers amazing performance at an extraordinary value with the leading online service and best lineup [...]

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another la la la day…

By myblogg | October 14, 2008

polo ralph lauren (weekend only thru columbus day)
adv: encourage exposure + limit liability to only a cetain time.  allow you to study purchasing habits.
getting people to search, creates brand awareness + recognition.
Customer Acquisition
->CRITICAL EMAIL PRINCIPLE
relevance- interactivity between customers and vendors create relationship. companies need to know customers characteristics, so they can target and understand them [...]

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loads of information pt2

By myblogg | September 24, 2008

How websites make money?

Advertising
Paid subscription
Sponsorship
Link to stores where they can get a commission
Sell data about customers  
Community on i-village.com

Polls
Trailers of movies that you can’t access else where

Fresh content

Colors are important for a website

Cultural sensitivity
Positive and negative effects
Also want to be a global brand

Seven design elements [...]

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loads of information

By myblogg | September 22, 2008

Google is coming out with a new phone called the G1. this device is incorporated a new platform called ENJOY. This phone has wifi and expanded keypad. It includes GPS and Google utensil such as GMAIL and GTalk. Competition against the Iphone but at a lower price.
Testing process
1. Why? Reasons for conducting a test
- standard [...]

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interesting facts pt2

By myblogg | September 17, 2008

-about $30 million is spent on motion picture but 20% of that amt is spent mostly on internet marketing.
business models:
ex: Amazon
-traffic aggregator
-allows diversity of products
-goal is to have their viewer’s eyes fixed on their site.
ex: Wall Street journal (online)
-provides content, news and info
-online subscription= less traditional hassle
other examples:
ASP – Corio                                                               
Fundraiser – Red Cross                                               
Marketplace – Ebay
Multichannel [...]

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