Author Archives: monica530

Advantages of email marketing include:

Quick development
Flexible content ( html, rich media, and videos)
Controlled distribution by the marketer
Can be tested and revised for effectiveness
Measurable
Inexpensive

Online events include free concerts, movies and internships.
Affiliated programs links customer to point of sale. In CLV perspective the next time customer makes a purchase, it is through Amazon.com instead of the link.

Internet business models like Amazon is a source of e-commerce and traffic aggregator. Amazon makes money based on sales, commissions and advertisements. Their direct response media includes interactive media that is immediate and provokes a call to action.
Wall Street Journal is a content provider offering news and information. WSJ makes revenue through subscriptions and advertisements.
Customer [...]

In the new media age, social networking sites offer massive opportunities for profit generation. They provide advertisers with a large condense market to select their segmented market. Advertisers can easily find and target their consumers in a single venue. Social networks like MySpace and Facebook provide marketers and advertisers an extremely large audience nationally and [...]

7 C’s:

Context – site’s layout and design
Content – Text, pictures, sound and video that webpages contain
Community – The ways sites enable user-to-user communication
Customization – Site’s ability to self-tailor to different users or to allow users to personalize the site
Communication – The ways sites enable site-to-user communication or two-way communication
Connection – Degree site is linked to [...]