Describe the similarities and differences between server log, coded page and panel data. Which do you think is the most useful?
Server log – record kept at the server level that records each file request from a website
Coded page – is a technique in [...]
It is becoming more and more apparent that the advertising media trend is going digital. Many marketers and advertisers go where consumer media consumption is the highest. In this article, Progressive Technology – Redefining The Way Of Communication, they talk about the upcoming role of mobile phones in the rapidly changing forms of communication.
Explain the nature of the consumer adoption process. How is it different from the concept of diffusion of innovations?
The consumer adoption process is a generally accepted conceptualization of the stages a consumer goes through when confronted with a new product or service. The consumer [...]
Communication on Web 2.0 has developed enormously in the last few years. Professional have begun to see the effects social media has on the tradition marketing and advertising industry. Here are a few social media tools I use at work, which are listed in this article in Mashable.
Twitter
BeatBlogging.org
Yourpitchsucks.com
The most recent change in the PR industry [...]
Group presentation of previous class group work.
Principles of Marketspace Matrix Design:
Choose levers to effect a change
Determine which levers have the most leverage
Consider barrier to advertisements
Consider the medium’s effect on desired behavior
Level of involvement matter
Understand consumer learning trends
Credibility of the channel matters
The choice of levers must be consistent with positioning choice
The medium can be the message [...]
Branding, according to the AAA, is a “name, term, symbol, design or a combination of them intended to identify the goods and services of one seller or a group of sellers to differentiate them from those of the competitors.”
Distribution, price, product, community, communication all effect the brand. But branding is a two way relationship. The [...]
Toyota Culture – A Peek Behind Toyota’s Unique Culture Of Contradictions That Drives Them Forwards http://myfinancetimes.com/2008/06/19/contradictions-drive-toyota-forward/
Summary: Toyota’s communications with employees reflects it’s culture of interdependence. The company encourages innovation in their employees by imposing contradictions and stresses the importance of social networking. The article elaborates on a few of its key contradictions, which includes:
Toyota has [...]
Distribution helps develop and maintain customer relationships. By segmenting the target marketing into smaller niches, you are able to satisfy them more effectively creating a good position in building a solid marketing foundation.
Marketspace matrix includes the brand or company’s background, timeline, a case analysis and customer relationship, which involves awareness, exploration, commitment and dissolution. Each marketspace includes 2-3 phases.
Using eBay as an example. it’s basic service requires registration, auction formation, feedback and browse. Additional features include “Buy It Now” option, safe harbor for fraud protection, authentication to [...]
This year, there has been a heavy spending on the internet for the presidential campaign because that is where the younger audience live. Youtube, Google, Blogs, PSAs, banner ads and pop ups involve interactivity and live streaming. Online voting can be something to consider in the future but there is authentication issue.
Facebook advertisements can now [...]
*Campaign advertisement will total $1 Billion by tomorrow.
Relationship is between 2 parties (customer & company). There are strong relationships like family; intellectual relationships that evaluate pros and cons and superiority based on values and attributes; emotional relationships that require touch and feel. All the above can lead to brand loyalty so why would a firm [...]
Internet engages the right people at the right time. A brand is what’s left after the product is gone. When it comes to brand loyalty, advertisements for loyal customers are different than advertisements for the acquisition of new/potential customers. Advertisements on the Internet is explorable, searchable, participative and they are becoming very value added. Customer [...]
Adidas
Best Buy
Armani Exchange
Midterms were returned. Not very satisfied. People who lost their blogs right before the midterm should get a little curve.
Nintendo.com
Xbox360.com
BestBuy.com
BBDO.com
Borders.com.