1. Describe the similarities and differences between server log, coded page and panel data. Which do you think is most useful?
Server log: Log on the server that stores information whenever a file is requested from a site
Panel Data: the process for using panel data to generate site effectiveness data is the same as using panels [...]
1. Explain the nature of the consumer adoption process. How is it different from the concept of diffusion of innovations?
The customer adoption process: stages a consumer goes through when confronted with a new product or service. According to the adoption process, the consumer must first become aware of the product; then develop an interest in [...]
1. What do you think the future holds in term of knowledge management and use in the marketing applications?
In the future, many more companies will have extensive customer facing knowledge systems. This will provide the customer with a better experience if all systems are integrated or able to communicate with each other. The future also includes [...]
1. The internet has the capacity to increase customer expectations about service levels and also to be the vehicle that delivers service that meets or exceeds those expectations. Take a position on this statement and be prepared to discuss it.
The internet has the capacity to increase customer expectations about service levels and also to be the [...]
1. What is a buyer-seller relationship? How can it vary?
a. A relationship is a bond or connection between the firm and its customers.
b. This may be strong, weak or nonexistent.
c. It can be based on logic or emotion Logical bond – realization that a customer simply cannot get a better product elsewhere. Greatest potential for strong buyer-seller relationships [...]
1. Is the Internet a distribution channel?
The internet is a distribution channel because it’s able to facilitate the exchange of goods and services between a buyer and the seller. A distribution channel is the system of organizations involved in the process of making a product or service available for consumption or use. Marketing channels therefore facilitate [...]
1. What is the definition of community? A set of interwoven relationships built upon shared interests, which satisfies members’ needs otherwise unattainable individually.
2. What are the criteria that define successful community?
a. Membership is a conscious choice.
b. Member base has achieved critical mass and sustainability.
c. Members feel a great sense of trust.
d. Members achieve benefits in scale.
e. Roles are not hierarchical or [...]
Cybertegic.com’s Free Internet Marketing Training Seminar Aids Companies in the World of Online Advertising
Cybertegic.com, one of the leading internet business consultants, recently conducted a free internet marketing training seminar to teach companies top marketing strategies that will help generate sales and increase visibility on the World Wide Web. Due to its success, another seminar is [...]
How to Use Social Networking Sites for Marketing and PR
By AllBusiness.com
Published: December 2, 2008
Social networking sites such as Facebook and MySpace have become the party lines of this young century. They are inviting and intriguing and a powerful communication tool. Learning how to use them wisely for marketing can increase your business profile.
Jiyan Wei, product manager [...]
This article is about the effect of the recession on internet marketing. It is obvious that the lack of funds for advertising due to the recession will lead to more advertising online.
Online marketing will “expand in recession”
by ClickThrough | 28 Nov 2008
Internet marketing will expand during the online recession, a magazine has asserted.
According to the [...]
Today we spoke about Chapter 7.
We spoke about the critical email principles: relevance, respect, and recipient control. Relevance – all content show be applicable to the recipient’s needs & lifestyle. Respect – relevant content cannot be generated without in-depth infor about the recipeient. Recipient control – go beyond simply obtaining permission to comunnicate with the [...]
We watched a video of search marketing by Mike Moron. It demonstrated businesses can successfully acquire customers through a search engine to their website. Today’s discussion was about search engine marketing optimization. There are two kinds of searches, organic(free) and paid. There are certain steps involved in search engine marketing optimization, entered query, matched query, [...]
Today in class we discussed the value proposition and business model. The value proposition is affected by the target customers and capabilities of them. After we spoke about the functions of the business model. These functions are to articulate value propsition, identify target market segment, define structure of value chain, define cost structure and profit [...]