Author Archives: michals

9/15

Best Buy bought Napster.
The value proposition (team work):
Functions of business models:
- Articulate value proposition
- Identify target market segments
- Define structure of value chain
- Explain position in value network
- Set forth competative strategy

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9/8 9/10

We have discussed Zara and how its business model is constructed.
Business model:
- trendy clothing
-merchandise change every month
- real time customer feedback, store staff uses pda’s to collect data from customers
- treat customers as fashion experst
We have also discusssed Aple company and one of their core products, iPod.
- relailable
- different
- trendy
- created community arround it
- high [...]

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class 2 9/3

Blog setup.
Team setup.
Drugstore.com – it is convenient to buy online, no physical location.
information rich products
information products
rfid = radio frequency identification
Porter’s 5 forces
The threat of substitute products
The threat of the entry of new competitors
The intensity of competitive rivalry
The bargaining power of customers
The bargaining power of suppliers

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