Collecting traffic, audience, and campaign data

Hit counters: a hit counter is a small piece of software that can be added to a web site to provide a few basic metrics. It measures the number of visits to the site.

Server log files: server log files are created by the server that houses the web site. Each time a browser requests a file in order to build a web page, it generates an entry in the server request log.

Retrieving the data:

Report Dashboard – customizable display of summary data on a computer screen

Marketing Campaign Reports – Marketers are able to select reports to view

Browser-Based Reports – Users subscribe to the service, enter the page in the site and data will be displayed

Audience measures provide data about the people who visit the site:

-visitors: the number of people who visit the site

-total (includes multiple visits) or unique (different people) during a specified time frame

-unidentified (anonymous) or identified (registered or customer)

-unduplicated audience: the vistors that are unique to a web site

-behavior on the site

-number of page views

-session time

-path through the site

-shopping cart abandonment

-entry page

Pervasive computing  gives people convenient access to relevant information stored on powerful networks, allowing them to easily take action anywhere, anytime.

the strategic drivers of wireless adoption:

Context – Providing necessary information when and where the customer needs or wants it.

Personalization – The customer can select not only the type of information desired but also the frequency of information provision

Time Sensitive- Screens are small and storage is limited, so information must be provided at the time appropriate to the customer, not convenient for the marketer

High Value – The coupon will have to have a reasonable value in order to make it welcome in the wireless

context.

Security – Users must be assured that data transmissions are secure, and authentication services must be provided in a way that is suitable for the devices

Expanded permission marketing – Marketers will have to extend the concept of Permission Marketing beyond simple opt-in scenarios

]]> http://blsciblogs.baruch.cuny.edu/wymbs/2008/12/22/chapter-14-3/feed/ 0 http://blsciblogs.baruch.cuny.edu/wymbs/2008/12/22/chapter-13-2/ http://blsciblogs.baruch.cuny.edu/wymbs/2008/12/22/chapter-13-2/#comments Mon, 22 Dec 2008 04:52:11 +0000 michals http://blsciblogs.baruch.cuny.edu/michals/?p=34

Knowledge is defined as The act or state of knowing; clear perception of fact, truth.

Knowledge acquisition involves complex cognitive processes: perception, learning, communication, association and reasoning. The term knowledge is also used to mean the confident understanding of a subject with the ability to use it for a specific purpose if appropriate.

Knowledge management in marketing

Marketers are interested in a narrower set of activates that focus on integrating front-and back-office services and delivering information to customer service personnel and decision makers when and where they need it

Anticipatory customer service: companies must anticipate potential problem areas before they become troublesome, develop situations, and provide service that exceeds customer expectations (FAQ).

Different ways of providing customer service:

- live chat

- 1 800 number

- landing page with info

- FAQ

- Blog

Cookies

customer profiles

registration

rich media (New media that offers an enhanced experience relative to older, mainstream formats.)

Customer loyalty programs

Awareness — this first step introduces the brand to the consumer so the consumer can recognizes and be able to recall the brand later on.

Familiarity — suggests some knowledge of the product, its features, services offered and measured by asking about recall of message points from the ad.

Creates Positive Imagery –  it is created by marketing programs that link strong, favorable, and unique associations to the brand in memory.

Completed Transaction: should be the beginning of a relationship, not the end of the process.

]]> http://blsciblogs.baruch.cuny.edu/wymbs/2008/12/22/chapter-6/feed/ 0 http://blsciblogs.baruch.cuny.edu/wymbs/2008/12/15/atari-founders-bistro-swaps-touchscreens-for-waiters-sort-of/ http://blsciblogs.baruch.cuny.edu/wymbs/2008/12/15/atari-founders-bistro-swaps-touchscreens-for-waiters-sort-of/#comments Mon, 15 Dec 2008 17:37:43 +0000 michals http://blsciblogs.baruch.cuny.edu/wymbs/?p=886 uWink restaurant has a built-in monitor, and all ordering is done via touchscreen, making waiters obsolete. Its interesting how it diminisher a need for wait staff.

Source:

 http://www.wired.com/techbiz/startups/ma…

“The products are designed for different customers with different needs. Dell positions the 13-ounce M109S as a notebook companion, best suited for work presentations. The four-ounce Optoma projector is designed more as an iPod or digital-camera accessory for watching movies and slide shows on the go.”

Source:

 http://online.wsj.com/article/SB12289579…

Updated at 2:45 p.m. PST with Fring details.

Apple may have a new mobile phone to compete with–one that runs on its iPod Touch.

Truphone’s app turns the iPod Touch into a mobile phone.

(Credit: Truphone)

The MP3 player can be transformed into a mobile phone with the help of a free application from Internet telephone company Truphone.

The Truphone application allows users with a Wi-Fi connection to make and receive phone calls via voice over Internet Protocol, or VoIP, with other iPod Touch owners, users of the Google Talk’s messaging service, and customers of Truphone’s Internet telephone service. The company said it expects to add the ability to handle landline calls.

The app creates a virtual keyboard on the second-generation iPod Touch to dial calls, and requires the addition of a headset and microphone.

However, Apple doesn’t appear to be too threatened by Truphone; the application is available for free download at Apple’s App Store.

While the app could work with any device with Wi-Fi access, the company said it has decided to focus on devices with connections to an application store.

“We’ve decided to focus on devices that are Wi-Fi-enabled and have an app store,” Truphone CEO Geraldine Wilson told the BBC. “For the consumer, there has to be an easy way of downloading an application.”

Other planned features include the ability to phone and instant-message Skype and MSN VoIP users, and to check and set Twitter and Facebook connections.

Source:

 http://news.cnet.com/8301-13579_3-101165…

Article:

December 3, 2008, 6:27 am <!– — Updated: 2:43 pm –>

More Color Case Options for Dell Laptops

Configuring a computer to order is a consumer option that has been available for years for folks who would rather not buy a machine off the peg, so to speak. Not many companies offer more choices than Dell.

Mike Ming’s “Sea Sky” cover.

Do-it-yourself designing to create your own PC exterior is less common than adding high-speed hard drives or four gigabytes of memory. Usually, you can have any color, as long as it’s black or white. Once again, it’s Dell that’s expanding that part of the process.

On Tuesday the company introduced its online Design Studio where, for an additional $75, buyers of a 15- or 17-inch Studio Laptop can decorate the lid from more than 100 designs. The decoration is “tattooed” onto the laptop lid, and Dell says it will stay pretty for quite a while if it’s not abused.

It’s kind of fun to browse at the site, a little bit like painting (and repainting, and repainting) a concept Mini automobile online. The Flip camcorder is doing something similar, as Roy Furchgott pointed out last month. Among the more striking designs on view at the Dell site are Mike Ming’s “Sea Sky” (inspired, he says, by a place “where the waves never stop”) and Guillaume Wolf’s rush of colors in “Let’s Change Everything.”

Still, it’s the guts of a laptop that count.

Source:

 http://gadgetwise.blogs.nytimes.com/2008…