Collecting traffic, audience, and campaign data
Hit counters: a hit counter is a small piece of software that can be added to a web site to provide a few basic metrics. It measures the number of visits to the site.
Server log files: server log files are created by the server that houses the web [...]
Pervasive computing gives people convenient access to relevant information stored on powerful networks, allowing them to easily take action anywhere, anytime.
the strategic drivers of wireless adoption:
Context – Providing necessary information when and where the customer needs or wants it.
Personalization – The customer can select not only the type of information desired [...]
Knowledge is defined as The act or state of knowing; clear perception of fact, truth.
Knowledge acquisition involves complex cognitive processes: perception, learning, communication, association and reasoning. The term knowledge is also used to mean the confident understanding of a subject with the ability to use it for a specific purpose if appropriate.
Knowledge management in marketing
Marketers [...]
Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation. Customer service may be provided by a person, or by automated means called self-service.
Anticipatory customer service: companies must anticipate potential problem areas before they [...]
Cookies
customer profiles
registration
rich media (New media that offers an enhanced experience relative to older, mainstream formats.)
Customer loyalty programs
There are four stages of brand building: Awareness, Familiarity, Positive Imagery, and Completed Transaction.
Awareness — this first step introduces the brand to the consumer so the consumer can recognizes and be able to recall the brand later on.
Familiarity — suggests some knowledge of the product, its features, services offered and measured by asking [...]
uWink restaurant has a built-in monitor, and all ordering is done via touchscreen, making waiters obsolete. Its interesting how it diminisher a need for wait staff.
Source:
http://www.wired.com/techbiz/startups/ma…
There are new two new projectors in the market Dell’s M109S and Optoma’s Pico PK-101. It is interesting that those two are not like regular projectors but can fit into ones pocket.
“The products are designed for different customers with different needs. Dell positions the 13-ounce M109S as a notebook companion, best suited for work presentations. [...]
Phone applications are on the rise these days. However, ipod applications are becoming popular as well and among them is one that allows to turn an ipod touch into an online phone. “The MP3 player can be transformed into a mobile phone with the help of a free application from Internet telephone company Truphone.”
Updated at [...]
Dell introduced its online Design Studio which allows customers to decorate the lid of their 15 or 17 inch Studio Laptop. There are more than 100 designs available for additional $75. It seems that Dell tries to keep their position as a customization leader.
Article:
December 3, 2008, 6:27 am <!– — Updated: 2:43 pm –> [...]
Amazon created a new software which will allow apple ipod and iphone users to browse products available on their website. It is interesting that “the tool lets users take a photograph of any product they see in the real world. The photos are then uploaded to Amazon and turned over to the far-flung freelance workers [...]
Significance of bill me later on ebay.
Search engine marketing – video
-paid search
-organic search
-word search
-link search/ association
advertisment by
-clicks
-bids
7 Cs
1. Concise
2. Credible
3. Consistent
4. understand online Customers’ needs
5. give Costs early
6. use Counter marketing
7. be Compelling
eCommerce
Higher bandwith = more marketing ability
Testing process:
standard practice
strategic question
tactical questions
Design a test:
what mkt variables (price…)
type of test
sample
Survey -> easier to do online, less costly, faster feedback.
Where companies get their data from?
purchase
census
associations
internet
focus groups
survey
research
Data Minig -> a set of statisticsal routines that permit pattern detection in large data sets.
Amazon – business model:
e commerce, commision, advertising
WSJ – business model
content provider, news, subscription
Drop shipping = link consumer with manufacturer
Customer life time value – it cost less to service old/ loyal customer than to aquire a new one.