nbsp;http://tv.boingboing.net/2008/03/19/how-…
Although wireless technology seems great, do people really want their information to be fully vulnerable by having it in one chip? read this article for more, and what people are attempting to do with these chips that are hidden in credit cards,
Click here to learn how to dissable the chips!
http://www.youtube.com/watch?v=cufZ9l7ci…
nbsp;http://cache.gawker.com/assets/images/gi…
http://gizmodo.com/5114117/agile-lie-det…
lie detector, does it work? is it safe in the workplace? can we trust it?
win points, be green, Win Win situation!
RFID chips in plastic cans can tell you about how much you have recycled by logging online!
http://earth2tech.com/2008/03/17/recycle…
Chapter 11 – Roberts
· Describe the similarities and differences between server log, coded page and panel data. Which do you think is most useful?
Servel Log Files : are created by the server that houses the web site. Each time a browser requests a file in order to build a web[age, it generates an entry. [...]
Explain the nature of the consumer adoption process. How is it different from the concept of diffusion of innovations?
Customer adoption process – contant with a new product is
Awareness (interest is developed & evaluation with other products occurs)-interest-evaluation-trial-adoption-internalization.
The consumer primarily must become aware of the product then become interested.
Then perform some prepurchase evaluation, then try the [...]
What do you think the future holds in terms of knowledge management and use in marketing applications
Marketers are interested in a narrower set of activities that focus on integrating front-and back-office services and delivering information to customer service personnel and decision makers when and where they need it.
How do we take the ever-growing streams of [...]
This statement is precise and I agree with it. Since the internet began to take over households, and is becoming the new standard in communication, it truly is a vehicle that meets and exceeds expectations. For example you can order something today online, know where it’s located, it’s estimated arrival time, basically track [...]
1. What is a buyer-seller relationship? How can it vary?
2. Why is integrated lever selection important in a marketing plan?
3. How did eBay’s application of the Marketspace Matrix change over time?
4. What are the four categories of principles for lever selection?
What the key [...]
1. What is the definition of community?
2. What are the criteria that define successful community?
3. What are the different types of interests that form the foundations of community?
4. What are the different ways in which communities function?
5. What are the three primary ways in which value is created within a community?
6. What are the benefits [...]
ce nes’t pas chapitre neuf!
What is the relationship between price and demand?
Why is it important for a firm to price at the point at which marginal revenue is equal to marginal cost?
Price affects demand.
Expensive lessens demand
It’s an inverse relationship between price and quantity.
Price /\ demand \/
Marginal Revenue is the Additional (negative) revenue reaped from [...]
Comment est défini un produit?
How is a product defined?
How do interactivity and individualization affect product?
What are the Key marketing levers for Products?
What does the overall product development process look like?
How can companies manage their product portfolio?
How can products help enable a customer relationship?
How can a customer-centric approach to product development create strategic advantages?
PRODUCT: Tangible good. [...]
retail avenue, on a retail site, for clothing in particular site, there may be different regional prices.
information
Funds
Materials
_____________
distribution
coordination costs have been reduced
it has permitted
something about Channel Conflict
what channels will u use? which will be most efficient?
__
for marketing strategy, this means its a long dffcult process, and the key is NO one KNows The Answer
where will u test ur [...]
Internet is a Direct-response medium
why? 2way dialogue marketer/prospective customer
customers gets a seamless purchase process
marketer’s can fine tune marketin programs.
Interactivity – direct communications, two way communication
ffers, tracking response, surveys.
Information driven – every action a visitor makes is a piece of data for makbase
Immediacy is fostered by the web, marks can reply to custs,
they can construct offers [...]
Context
Site’s Layout and design
Commerce
Site’s capabilities to enable commercial transactions
Connection
Degree site is linked to other sites
Communication
The ways sites enable site to user communication or two way communication
Content
Text, Pictures, sound and video that webpages contain.
Community
The ways sites enable user-to-user communication
Customization
Site’s ability to self tailor to different users to allow users to personalize the site.
The website fullfills all [...]
You want to upsell, you want them to buy more from you.
You also want to cross sell
Internet business model
Direct response medium
critical ___ element
Customer lifetime value
Test
—-
Last time, What are different business models?
Amazon, what is it?
Business Model
• Traffic agregator (what do you see? you just see books? whats on the toolbar? everything!) They want your eyeballs!
• Their [...]