What is the concept of anticipatory customer service? What role can it play in successful customer service delivery?
Build customer scenarios, using data including call center reports, e-mail logs, chat transcripts, and Web site software that can report unusual volumes of activity and uncover patterns in day-to-day service queries. Use the scenarios to determine where intervention [...]
Explain the nature of the consumer adoption process. How is it different from the concept of difussion of innovations?
The consumer adoption process is when a customer comes in contact with a new product and gets some interest after awareness. The customer can sometimes contrast the product with another product. As the customer begins to buy [...]
I haven’t been posting due to the long VACATION. But was way to excited about the launch of Apples new laptop to not blog. It is super exciting, although the price is not the rumored $800 that i was oh so excited about, but the new mac book pro features and the new mac book [...]
Design elements of the consumer interface A.K.A 7 c’s
context- site’s layout and design
content- text, pictures, sound and video that web pages contain
community- the ways sites enable user to user communication
customization- site’s ability to self-tailor to different users or to allow users to personalize the site
communication- the ways sites enable site to user comm. or two [...]
I feel kind of like my last notes have been kind of robotic…. must pay more attention in class to be able to write full sentences and understand what i am discussing.
Today’s topics include Tests, data-mining and customer behavior. I know sounds fun.
Let’s start with testing. The reasons to conduct a test is [...]
Zara seems to be the new example of a good business model (doesn’t mean I would shop there 
)
Zara offers consumers trendy fashions when they want it. Zara keeps up with what consumer wants by having an extensive consumer feedback system in place. When you shop at Zara, your choices are tracked and Zara rather [...]