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	<title>Wymbs Marketing Blog &#187; luisa33</title>
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		<title>To all you facebook lovers</title>
		<link>http://blsciblogs.baruch.cuny.edu/wymbs/2008/11/30/to-all-you-facebook-lovers/</link>
		<comments>http://blsciblogs.baruch.cuny.edu/wymbs/2008/11/30/to-all-you-facebook-lovers/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 00:56:16 +0000</pubDate>
		<dc:creator>luisa33</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blsciblogs.baruch.cuny.edu/wymbs/?p=653</guid>
		<description><![CDATA[HERES AN INTERESTING ARTICLE ABOUT A NEW FEATURE FACEBOOK HAS UNDERWAY, IT IS CALLED FACEBOOK CONNECT.  WILL YOU USE IT TO CONNECT EVEN MORE WITH YOUR FRIENDS?
&#160;http://www.nytimes.com/2008/12/01/techno&#8230;
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			<content:encoded><![CDATA[<p>HERES AN INTERESTING ARTICLE ABOUT A NEW FEATURE FACEBOOK HAS UNDERWAY, IT IS CALLED FACEBOOK CONNECT.  WILL YOU USE IT TO CONNECT EVEN MORE WITH YOUR FRIENDS?</p>
<p>&nbsp;<a href="http://www.nytimes.com/2008/12/01/technology/internet/01facebook.html?_r=1&amp;ref=business" title="http://www.nytimes.com/2008/12/01/technology/internet/01facebook.html?_r=1&amp;ref=business" target="_blank">http://www.nytimes.com/2008/12/01/techno&#8230;</a></p>
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		<title>how can apple help you avoid getting a car ticket?</title>
		<link>http://blsciblogs.baruch.cuny.edu/wymbs/2008/11/24/how-can-apple-help-you-avoid-getting-a-car-ticket/</link>
		<comments>http://blsciblogs.baruch.cuny.edu/wymbs/2008/11/24/how-can-apple-help-you-avoid-getting-a-car-ticket/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 00:21:30 +0000</pubDate>
		<dc:creator>luisa33</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blsciblogs.baruch.cuny.edu/wymbs/?p=616</guid>
		<description><![CDATA[Heres an interesting iphone application that is growing in popularity.  The purpose of the NMobile application is to inform drivers of potential police traps, speed cameras, and red light cameras.  The content is a compilation of individuals who are in the area and submit the data to the application for others to benefit from.  This [...]]]></description>
			<content:encoded><![CDATA[<p>Heres an interesting iphone application that is growing in popularity.  The purpose of the NMobile application is to inform drivers of potential police traps, speed cameras, and red light cameras.  The content is a compilation of individuals who are in the area and submit the data to the application for others to benefit from.  This application which is only available on iphone will be sporting some new features in the near feature like traffic and accident updates</p>
<p>&nbsp;<a href="http://bits.blogs.nytimes.com/2008/11/20/new-iphone-apps-help-drivers-beat-speed-traps/" title="http://bits.blogs.nytimes.com/2008/11/20/new-iphone-apps-help-drivers-beat-speed-traps/" target="_blank">http://bits.blogs.nytimes.com/2008/11/20&#8230;</a></p>
<h2 class="entry-title">New iPhone Apps Help Drivers Beat Speed Traps</h2>
<p><!-- By line --><br />
<address>By <a class="url fn" title="See all posts by Jenna Wortham" href="http://bits.blogs.nytimes.com/author/jenna-wortham/">Jenna Wortham</a></address>
<p> <!-- Summary --> <!-- The Content --></p>
<div class="entry-content">
<p><strong>UPDATED 11/21 12:15 p.m.:</strong> <em>Correcting that iBeer and Pocket First Aid are among the top 10 most popular paid iPhone applications.</em></p>
<p>Apple’s iPhone has been used for everything from following the 2008 election to deciding where to grab a bite on the go. Now, it’s helping lead-footed drivers avoid costly speeding tickets.</p>
<div class="w190 right"><img src="http://graphics8.nytimes.com/images/2008/11/20/technology/bits_speedtraps.sub.190.jpg" alt="NMobile" /><span class="caption">NMobile’s application.</span></div>
<p><a href="http://njection.com/iPhone/">NMobile </a>and <a href="http://www.trapster.com/">Trapster </a>are two mobile applications that provide up-to-date, detailed maps of speed-enforcement zones with live police traps, speed cameras or red-light cameras. After launching, each application pulls up a map pinpointing the locations of speed traps within driving distance. An audio alert will sound as vehicles approach an area tagged as harboring a speed trap.</p>
<p>Both applications rely on the wisdom of the crowds for their data. Users can report camera-rigged stop lights and areas heavily populated with radar-toting police officers through the application or on each company’s Web site. Eagle-eyed motorists using either application can also contribute information on the location of newly spotted speed traps from the road with a couple of taps on the iPhone.</p>
<p>Then, using the iPhone’s GPS location detection, the applications warn drivers when they are approaching known or reported traps.</p>
<div class="w190 right"><img src="http://graphics8.nytimes.com/images/2008/11/20/technology/bits_speedtraps1.190.jpg" alt="" /><span class="caption">Trapster’s application.</span></div>
<p>NMobile and Trapster join the 8,000-plus offerings currently available for download in Apple’s <a href="http://www.apple.com/iphone/appstore/">iPhone Application Store</a>, ranging from the practical to the silly.</p>
<p>For example, <a href="http://www.hottrixdownload.com/secure/iBeer/iBeer.html">iBeer</a>, an application that makes use of the smartphone’s accelerometer and sensors to simulate a frothy pint of ale, and <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=294351164&amp;mt=8&amp;v0=WWW-Genre:-ITUHOME-TOPAPPLICATION">Pocket First Aid and CPR Guide</a>, which offers tutorials for treating conditions from snake bites to hypothermia, are both hovering among the 10 most popular paid applications.</p>
<p>For start-up companies like Trapster, the popularity and capabilities of the iPhone has revolutionized the mobile application playing field.</p>
<p>“The game-changer was the iPhone,” said the chief executive and founder, Peter Tenereillo, who saw a significant jump in Trapster’s user base after an iPhone-compatible version of the application was released in October. “We’ve had 100,000 people start using it in the last five weeks.”</p>
<p>Mr. Tenereillo estimates more than 100,000 data points are currently mapped worldwide on Trapster, which is free.</p>
<p>NMobile’s founder, Shannon Atkinson, declined to provide detailed data, though he did estimate that “well over 1,000” users had downloaded the application since it became available last week. (The application, originally priced at $9.99, is dropping to $4.99 Friday morning.)</p>
<p>To thwart false alarms and eliminate inaccuracies, Trapster enlists its community of nearly 200,000 members to rank speed traps on their accuracy. If multiple users confirm the location of a particular speed trap, the icon shows up as red. Less credible locations are colored green.</p>
<p>At NMobile, users submit speed detection hotspots which are then verified against news reports and public records before appearing on the map.</p>
<p>NMobile is only available for the iPhone, though Mr. Atkinson is hoping to expand to additional mobile operating systems, including Google’s Android, Microsoft’s Windows Mobile and Nokia’s Symbian. Trapster is currently available for the iPhone, Research in Motion’s BlackBerry, Nokia smartphones and Windows Mobile.</p>
<p>Messrs. Atkinson and Tenereillo insist they’ve received only positive feedback from law-enforcement officials and police officers regarding their products. “If the application gets people to slow down, I think it’s generally considered to be a good thing,” said Mr. Atkinson.</p>
<p>NMobile is planning to introduce additional features over the next few weeks, including live accident and traffic reports.</p></div>
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		<title>Would an Apple Google Split Mean an Apple Yahoo Acquisition?</title>
		<link>http://blsciblogs.baruch.cuny.edu/wymbs/2008/11/17/would-an-apple-google-split-mean-an-apple-yahoo-acquisition/</link>
		<comments>http://blsciblogs.baruch.cuny.edu/wymbs/2008/11/17/would-an-apple-google-split-mean-an-apple-yahoo-acquisition/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 17:59:57 +0000</pubDate>
		<dc:creator>luisa33</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blsciblogs.baruch.cuny.edu/wymbs/?p=490</guid>
		<description><![CDATA[This is a great article about whats going on with Apple.  They are in the works of coming up with their own search engine technology to rival the leader of the pac google. This is a good example of brand extension
&#160;http://www.searchenginejournal.com/would&#8230;
Apple may be working on their own search engine technology and search advertising format according [...]]]></description>
			<content:encoded><![CDATA[<p>This is a great article about whats going on with Apple.  They are in the works of coming up with their own search engine technology to rival the leader of the pac google. This is a good example of brand extension</p>
<p>&nbsp;<a href="http://www.searchenginejournal.com/would-an-apple-google-split-mean-an-apple-yahoo-acquisition/8012/" title="http://www.searchenginejournal.com/would-an-apple-google-split-mean-an-apple-yahoo-acquisition/8012/" target="_blank">http://www.searchenginejournal.com/would&#8230;</a></p>
<p>Apple may be working on their own search engine technology and search advertising format according to <a href="http://www.techcrunch.com/2008/11/13/is-apple-building-a-search-engine/" target="_blank">TechCrunch</a> and some other rumors floating around the web.</p>
<p>Apple, a long time Google partner, currently uses Google Search on its iPhone, iPods and also owns the Mac friendly Safari browser, which enjoys a average 6.5% share of the browser market. Google also has been Apple-friendly, with Eric Schmidt on Apple’s board of directors. Google, as Arrington and many others have pointed out, is about to tread on thin ice with Apple, releasing its Google Android, which will be in direct competition with Apple iPhone in the global market.</p>
<p>Is it time for these two powerhouses to end their relationship? Doing so would leave a three headed monster of tech competition on the market, with Microsoft, Google and Apple all biting at each others heels, cornering their shares and coming out with all kinds of new gadgets; good for the people &#8211; good for the economy <img src='http://blsciblogs.baruch.cuny.edu/wymbs/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>So, if Apple were to split from Google, would it provide Google search to its users or go in its own direction? TechCrunch thinks that Apple may pull an AOL, using the core Google search offering to power its own different and more mobile friendly Apple search engine.</p>
<h3>What About Apple &amp; Yahoo!?</h3>
<p>But what if,<em> just what if</em>, Apple grabbed the bulll by the horns and went after a Yahoo partnership or partial acquisition?</p>
<p>Yahoo OneSearch is a revolutionary local search tool with voice recognition and integrated local, movie and other advertising results; so its almost ready for the iPhone. Similarly, Yahoo Search is local friendly, as Yahoo Local is a pioneer in local social networking, and Yahoo Search Markeitng does have the ability to serve local ads.</p>
<p>Yahoo Search is also cutting edge, with open search branding &amp; enhancement initiatives such as <a href="http://developer.yahoo.com/searchmonkey/" target="_blank">SearchMonkey</a>, which could be easily integrated into the iPhone app store.</p>
<p>And wouldn’t you like to see a seamless Flickr tool for the iPhone? What about Delicious bookmarking and voting of not only sites but songs. And, speaking of songs, Yahoo Music has been in the works ever since Yahoo made Mark Cuban filthy rich in the&nbsp;<a href="http://Broadcast.com" title="http://Broadcast. " target="_blank">Broadcast.com</a> acquisition. Yahoo Music powered by Apple iTunes? Sounds good to me.</p>
<p>Sure, a lot of dreaming here and speculation, but there might just be some reasoning to this madness. Your thoughts?</p>
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