Author Archives: kramkissoon

I think the future holds a lot more automation for knowledge management.  I think in the future its going to be a lot more specific and each and every individual will have the knowledge to help you when you call customer service.  I think at this point there are too many transfers.  Who knows it [...]

Panel data is the most useful because it has a source of data that is unambiguous, it creates a single person rather than 2 people that it would be on a server log if the same person works from home and work, and lastly a firm can collect behavioral and demographic data. Server log, coded [...]

The consumer adoption process is are the accepted stages that a customer goes through when they see a new product or service.  The stages they go through are, awareness, developing interest, prepurchase evaluations, trying the product either as a purchase or marketing promotion, these past stages are reffered to as the trial.  The stages after [...]

Today in class the first thing we discussed was what Prof. Wymbs wanted for our groups to send to him through e-mail.  After that we discussed he strengths of a company named Zara.  The company has strength because it employs fashion experts as employees and their staff basically becomes their market research team.  Also they [...]