server log: record kept at the server level that records each file requested from a website. 

panel data: the process for using panel data to generate site effectiveness data is the same as using panel in the general marketing research process.

coded pages: the use of coded pages is a new method of collecting data.

then we talked about the similarities and differences. 

how to measure metrics: internet traffic measuring, audience measuring, campaign measuring metrics are the styles of measuring metrics.

marketers are interested in a narrower set of activities that focus on integrating front-and-back office services. they are connected about customer experience and realize they must deliver it seamlessly through multiple channels at times and places. Knowledge management in marketing enable human agents to do their work better, faster, and in a way that provides maximum customer satisfaction.

and then we talked about their role in successful customer service delivery.

there are some key principles for lever selection within the marketspace matrix:

choose levers to effect a change, determine which levers have the most leverage, consider barriers to advancement, consider the medium’s effect on desired behavior, level of involvement matters, understand consumer learning trends, credibility of the channel matters, the choice of levers must be consistent with positioning choice, the medium can be the message or the product, matrix design must be adaptive.

integrated lever selection: product, pricing, communication, community, distribution.

there are seven dimensions of quality to apply to a variety of products: performance, features, reliability, conformance, durability, serviceability, and aesthetics. 

seven step branding process: 1.) clearly define the brand audience 2.)understand the target customers 3.) understand the competition 4.) design compelling brand intent 5.) identify key leverage points in customer experience 6.) execute the branding strategy 7.) establish feedback systems

there are two different levels of community. one of them is Amy Ji Kim Levels and the other is Randall Farmer Levels. Under first one we have visitors, novices, regulators, leaders, and elders. the second one has passives, avtives, motivators, and caretakers.

then we talked about customer stages and lever used in it. they are awareness, exploration, commitment, and dissolution. we then discussed the key marketing levers of products and overall development process.