Author Archives: jusrl0823

9-17-08

By jusrl0823 | September 19, 2008

All companies follow a business model. Amazon follows an aggregator business model. eBay follows a marketplace business model. Red Cross follows a fundraising business model, and donations are their revenue model. The elements of a critical strategy from direct response are the offer, the e-mail list, the media, the service and support, and the creative execution. [...]

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9/15/08

By jusrl0823 | September 19, 2008

Since customers have needs, their value must match their capabilities. The capabilities then enable the value prposition which then provides value for their customers. That is the model most firms follow. Some functions of the business models are to articulate value proposition, identify target market, and define structure of value chain,…. The class was split [...]

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9-10-08

By jusrl0823 | September 19, 2008

Today in class, I learned about value proposition. This is the value that is delivered to it’s customers from a firm. We particulary talked about the store Zara. Zara is clothing store. Zara’a value proposition is having trendy fashion designs. Their customers are satisfied because of the strategy they use to deliver the value.

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