Wymbs Marketing Blog » jusrl0823

Article #3

jusrl0823 — Sat, 13 Dec 2008 19:32:30 +0000

For those involved in Internet marketing, it all comes down to driving traffic to your site through the use of keywords. Recently, Google announced the search terms that have seen the most growth over the past year. Most are to be expected, but there are a couple of surprises:

1.    obama
2.    facebook
3.    att
4.    iphone
5.    youtube
6.    fox news
7.    palin
8.    beijing 2008
9.    david cook
10. surf the channel

When it comes to holiday gift giving, the top searches are – again no surprise – in the electronics category:

1. nintendo wii
2. wii fit
3. ipod touch
4. xbox 360
5. nintendo ds
6. ipod nano
7. uggs
8. nikon d90
9. zune
10. digital picture frame

In the specialty foods arena, chocolate is king, with four out of the top five items relating to chocolate. The other? “Gingerbread house kit.”

Article #2

jusrl0823 — Sat, 13 Dec 2008 19:30:43 +0000

Making a good first impression is an important focus for international marketing success. If you plan an international marketing campaign for expanding your business, then your first international marketing plan should include greeting new customers with gusto. You want to make sure during your international marketing strategy stages that you include plans for the “meet and greet” sessions you will have as you introduce your products and services to your clients and prospects.

There are many ways to successfully hold “grand openings” or welcomes for international prospects.

* Make your website friendly and accessible to all international visitors.

* Provide international visitors a special place they can submit queries or questions.

* Invite your international visitors to comment and provide their feedback on your site and about your products and services. Also invite them to ask questions and let them know of any translation or customary accommodations you may make for individuals with culturally diverse backgrounds.

* Make sure you are collected and patient when conversing or interacting with international clients that may need 10 minutes to talk about something that normally might take 3 minutes because of language barriers. Make sure you put your prospects at ease so they do not feel uncomfortable during these long intervals.

* Make sure you thank your international clients for participating and sharing in your website and offering their comments and feedback. Invite them to sign your guestbook and thank them again for visiting. Make them feel important and show your gratitude for their visit. This will encourage them to come back.

* Make sure you always are honest in your business relationships and convey the message that you truly have an interest in getting to know your clients. Most people can detect a phony ten miles away. If you are not genuine then your international clients and prospects will immediately pick up on your negative or false energy. Don’t allow this to happen. Have an open and honest relationship from the very start and everyone wins.

Article #1

jusrl0823 — Sat, 13 Dec 2008 19:29:28 +0000

How to Use Your Professional Skills for Article Marketing

Thursday, Dec. 11th 2008

Article marketing is one of the most powerful and effective means of advertising and of generating income available to businesses and individuals – and the best part of it is that it’s completely free. It relies more on a barter system than on buying airtime or ad space. You give something – free helpful information -and you get something – links to your website and the increased traffic that comes from it.

The more articles you write, the more likely you are to get people to come to your website. But knowing that quantity often leads to success can make it difficult to think of something to write in the first place. Consider this, though: there are two reasons to write articles for article marketing. One is to offer help and expertise; it’s in your head, and you can share it with others. The other is to advertise your business or skills.

Therefore, your business or skills are the place to begin. Here are some ways to start with article writing.

* What do you do? Consider beginning by explaining what you do. Are you a political blogger, an accountant, or an interior designer? Do you sell makeup, luxury pet accessories, or herbal supplements? Explain the business as though your audience had never heard of such a thing before – not to dumb it down, but to cover the basics.

* How did you get into it? This is material for “How to become a _____” article. If you find this business interesting, someone else might also find it interesting, and they are likely to go to your site to learn more about your business.

* Why would someone need your goods or services? If you offer accounting services, you can write an article about why someone would need an accountant, or how to know when it’s time to call an accountant. You can do that with any goods or services, because of course, you know why someone needs you.

* How many different things do you offer? Every single item, opinion, or service can provide its own article. If you are an interior designer, you might do color analysis, carpentry, and window hangings, and there you have three articles.

Remember, article marketing is about marketing yourself, and you have a lot to offer.

12-3-08

jusrl0823 — Fri, 05 Dec 2008 14:11:21 +0000

Some customer service themes are; 1) “What gets measured gets managed” 2) Improve the overall customer experience. 3) Customer want the option of human contact. 4) Technology helps improve customer service.

The future belongs to marketers who best capture, analyze and mine, and use marketing data. Data that is analyzed is information. Expertise on some information becomes knowledge. Marketers capture marketing data through customer interaction.

12-1-08

jusrl0823 — Fri, 05 Dec 2008 14:06:24 +0000

Customer Service deals with customer complaints and also ask for some feedback based on their experience of the services or products they receive. Sometimes customer service satisfy their customers by giving them credit onn their next purchase for a certain time period. Marketers feel that the worst customers are the ones that don’t make a complaint about their products or services. Those customers are likely to switch over to a different company to receive different services. 1- 800 numbers are also expensive for businesses to have.

11-26-08

jusrl0823 — Fri, 05 Dec 2008 14:01:48 +0000

2 important issues to consider when determining the properness of an online marketing campaign: 1) Fit with the internet. Marketers will ask if the personality of the product aligns well with the internet. 2) Fit with the target audience. THey would ask what are the internet usage characteristics of the target audience. You need to target your market properly and understand what they care about.

11-19-08

jusrl0823 — Fri, 05 Dec 2008 13:57:22 +0000

The lever selection process consists of segment, objective, targeting, current relationship phase, and positioning. There are certian factors that play out when determining what levers should be used. People should choose levers that will effect a change. They should consider barriers to advancement. Also understanding consumer learning trends is important. The level of involvement also matters. People should also determine which levers have the most leverage.

11-17-08

jusrl0823 — Thu, 20 Nov 2008 17:15:03 +0000

Branding can be a name, term, symbol, esc. that a customer recognizes from a particular firm. Ex: When customers see a check, they think of Nike.

Tech savy, gamers, nerds, or just like electronics are people that are described as people that shop at Best Buy. When think of the brand of Best Buy, people think of electronics, computers, affordable prices, blue/ yellow, and new gadgets.

11-12-08

jusrl0823 — Thu, 20 Nov 2008 17:10:20 +0000

Dissolution: get rid of low quality users (eBay: users who don’t ship on time, monster: job hoppers) Additional features and platforms emerge to help retain customers. -ebay: everything can be done on site.

-Product levers: customer care, post sale service, complementary products, networks, increase overall quality… get customers to remain loyal (CLV). Community: interwoven relationship built upon shared interests, which satisfies members needs otherwise unattainable individually.

Individualization: people share information more openly in communities. Interactivity: location? How and when onlineà no barriers from geographical constraints. Community creieria: peopleà processà cultureà technology. Topics that create interest for people allows them to interact with others that have a interest as well.

11/5/08

jusrl0823 — Wed, 12 Nov 2008 17:22:59 +0000

The importance of integrated communication;1. the goal of marketing and communication is to convey relevant messages to the right consumers at the right time, 2. synergy between messages is integrated communications, 3. traditional and interactive marketing methods are converging.

The communication process is to first identify the target audience. Then a communication objective is determined. Developing the media plan and creating the message can be done at the same time even though they are separate steps. Executing the campaign would be next. Then you should evaluate the effectiveness of the campaign.

Products can be defined as both tangible goods and intangible services that are usually created for the purpose of a transaction. Core benefit, basic product, and augmented products are the 3 components of overall value proposition.