Class 10: Acquisition Marketing
Why is it that many young users trust unknown peers more than recognized experts?
Teens don’t want to receive information, but want to generate and share it with their peers
Value of p-2-p, young users trust unknown peers more [...]
nbsp;http://www.informationweek.com/news/pers…
The discount on the Xbox 360 lineup is helping this holiday season. They are outselling Ps3 3 to 1 currently this holiday season. Xbox 360 is an awesome system and by starting the price at $199 it is defiantly helping Microsoft’s Sales this year.
nbsp;http://news.yahoo.com/s/prweb/20081202/b…
Walmart should only be allowed to offer such deep discounts online and not in the store after the tragedy on black Friday. They are giving discounts up to 30% off on name brand products on there website.
It is incredible that price can be as low as 50 dollars a barrel and at a 26 year low. It is just a crazy economy we have on our hands. People are going to buy SUV’s again just because of this recent relief at the pump.
http://news.yahoo.com/s/ap/20081201/ap_o…
The industry changing every 6 months. Movement to mobile, internet growth emerged user-generated content, online communities. CPM- Cost per Thousand. Internet is not in technology but in the behavior of success generations who engage it in need and different ways. Online advertising is valued most for responsiveness pay per click and [...]
Examples promotional email are sales sent to people via email. They give sales like 30% off weekend only sales. This creates urgency to buy. Critical Email principles relevance- key to make it important to people. Respect is also important. Recipent control is another principle we must follow. Advantages of E-Mail Marketing could be developed quickly, [...]
7 C’s Project-
Context-Site’s Layout and Design. Content- Test, pictures, sounds and videos on that webpage that contains info. Community- The ways sites enable user to user communication. Customization- Sites ability to self-tailor to different users or to allow users to personalize the site. Communication- the ways sites enable site to users communication two-way communication. Connection- [...]
Its not uncommon for companies to support the same website: Sports Authority, Modells, an Dicks Sporting Goods. Video Gamers woman play puzzle games.
Testing Process- Reasons for conducting a test -standard practice (test all mkt Programs), -strategic question (reactive lapsed customers) -Tactical Questions (which incentives in use)
Design a Test- What mkt mariables (price) Type of Test (A/B, [...]
Business Models- Amazon- Traffic Agregator- They want your eyes on the screen. -Wall Street Journal- News and Content Provider
Revenue Model- Amazon- Commision, Advertising, E-Commerce -WSJ- Subscription, Advertising. -Application Service Providers- Income Taxes
Different Types of Models- Fund Raisers, Info Mediary, Machine to Machine.
Revenue Models make money by internet access, advertising and sponsorship, donations, memberships, subscriptions, sale [...]
Google hoosting online word documents instead of microsoft word hosted on computers. This means people will have access to their documents where ever they may be. UK E-commerce websites are doing better than US. Business Models, Revenue Models, Direct Response, Value Proposition. Target Customer has needs-> Value Proposition-> Matches -> Capabilities -> enable ->Value Proposition [...]
Zara-
-uses customer feedback to create clothes for them.
-produce their clothes in Europe.
-value proposition-trendy and turnover on inventory is quick. New clothes quick to meet customers needs.
-Sales people are marketing researchers also.
-customer is being considered as fashion experts.
-Zara is building brand loyality
-Zara is built on speed.
-Within a week clothes sitting they take it off the shelf [...]
Strategic Drivers of the Internet Economy
1- Info gives greatest value added
2-Distance no longer matters
3-Speed of the Essense
4-People are the key assets
5-Growth is accelerated by the network
6-Marketers can deal w/ customers 1 on 1
7-Demand can be predicted more accurately
8-Transaction and Cordination costs decrease
9- Customers have power
10-Economy characterized by choice, abundance.
Value Chain-Porter-adds economical value through every step [...]
Data can go in any different direction. Diverse Rating- bomb hits N.Y. and everything was rated from N.Y. we are all screwed. Reality they diversify it so we don’t have that problem in a major disaster. The defense departments designed the internet. E-Commerce in Brazil has been doubling and tripling in [...]