Author Archives: joana

Extra Notes

By joana | December 22, 2008

basically, the point of the marketspace matrix is to allow firms to take a customer-centric approach with Internet marketing. meaning that the have the customer as their main focus and everything they do is to satisfy them.
since every company has different goals, they choose levers that allow them to reach those goals. they can increase [...]

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Brand Relaunching

By joana | December 15, 2008

The New Pespi
 http://www.bevnet.com/news/2008/10-13-20…
This article is about PESPI thinking of undergoing a relaunch of their brand and packaging to bring “NEW LIFE” to their tagline. They are also redesigning their global globe logo as a smile. This happened because of a decrease in sale.

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The Importance of Internet.

By joana | December 13, 2008

“Survey Asks: Internet or Sex?”
 http://bits.blogs.nytimes.com/2008/12/12…
The article is very interesting. A survey was conducted by Intel and Harris Interactivity to analyze how important Internet is today in the lives of the Americans.

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Product Placement.

By joana | December 5, 2008

I found an article in the NYT “Low ratings end show and a product placement.”
 http://www.nytimes.com/2008/11/14/busine…
This article is about a partnership between General Motors and NBC. GM thought it was a good idea to market its products differently than they have done in the past and within a troubled economy. They thought that by integrating 2 [...]

Posted in Brands, Communication, Product | Leave a comment