Author Archives: jjeffries

Marketspace Matrix Components

By jjeffries | December 22, 2008

Awareness
·         Product
o    Packaging
·         Price
o    Click-through promotions
o    Web referral promotions
o    Bricks-and-clicks promotion
o    Web price discounts
o    Bundle
o    Frenzy pricing
o    Prestige
o    Price as a  sign of quality
o    Hi-lo
o    Dynamic pricing (as a novel approach — group buying, C2C)
o    EDLP
·         Communication
o    Television
o    Magazines
o    Radio
o    Yellow pages
o    Telemarketing
o    Billboards / outdoor advertising
o    Online billboards (banners / buttons)
o    Search engines
o    E-mail
o    [...]

Posted in Uncategorized | Leave a comment

Helping the web to understand

By jjeffries | December 20, 2008

http://news.bbc.co.uk/2/hi/technology/7784233.stm
Although online searching capabilities has grown by leaps and bounds we still manage to get frustrated when our search engines don’t understand exactly what we are searching for.  “Sometimes using a search engine can be maddening. Especially when the keywords you expect to lead straight to the pages detailing what you seek turn out to [...]

Posted in Uncategorized | Leave a comment

Army to Use Webcasts From Iraq for Recruiting

By jjeffries | November 12, 2008

nbsp;http://www.nytimes.com/2008/11/11/busine…
This article from the New York Times discusses a new Army campaign and interactive content for their website.  According to the article their website now features an option to talk to real live soldiers and ask them any questions one may have.  This word of mouth strategy to help boost enlistment is a smart way [...]

Posted in Interactivity | 1 Comment

Last day before Test #1

By jjeffries | October 14, 2008

Today began with a short discussion about the goings on around the internet marketing world.  The main topic was “trigger marketing”.  Trigger Marketing is the ability for marketers to predict the next offer to give to customers.  An offer that has value, attracts customers, and is able to retain customers through continuous offerings.
The class changed [...]

Posted in Uncategorized | Leave a comment

Flicks about Clicks

By jjeffries | October 7, 2008

The day began with a quick recap about the recent going ons in the online world.  We briefly discussed Ebay acquiring the company “bill me later” and the different possible reasons for this acquisition.  It was thought that financing debt could possibly generate more revenue for ebay than their traditionally fees for listings.
The discussion moved [...]

Posted in Uncategorized | Leave a comment

Class 7

By jjeffries | September 23, 2008

Topics of the Day

Testing/MR
Databases/data mining
Internet Customers
Customer Behavior on the net

What are some of the reasons for conducting a test? 
To determine the standard practice, develop strategic and tactical questions
When designing a test include market variables, choose a type of test that will yield useful information, choose a pool of samples that is representative of your target [...]

Posted in Uncategorized | Leave a comment

Class 6: September 17, 2008

By jjeffries | September 23, 2008

Different Business Models

Amazon: Traffic Aggregator, They want your eyeballs so
WSJ: Information, Content provider

Business vs. Revenue Model
A business model would be an aggregator or a content provider.  A revenue Model could be eCommerce, subscription, and advertising.
Online Businesses – Always think about how they can capture additional revenue.  I guess that’s true for any type of business.
Television: [...]

Posted in Uncategorized | Leave a comment

Class 5: 09/15/08

By jjeffries | September 15, 2008

Our discussion began with, among other bailouts, the acquisition of Napster by Best Buy.  Napster has been failing for quite some time due to the mp3 incompatibility with several major mp3 players and the fact that it losts its most attractive asset, IT WAS FREE.  Best Buy’s plan is a differentiation strategy where it will [...]

Posted in Uncategorized | Leave a comment

Lets Catch Up: 08/27-09/10

By jjeffries | September 15, 2008

8/27: First Day of Class
Today was the first day of class and as hard as I tried to arrive on time I just couldn’t manage to make it.  I got in late, snuck my way to the back of the class room and proceeded to settle in.  
The class focused on the class overview and [...]

Posted in Uncategorized | Leave a comment