Author Archives: janson

Testing process
a)Reason for conducting a test. 1) standard practice 2) strategic question 3) tactical question.
b) Design test. 1) what mkt variable 2) type of test 3) Sample
c) Establish test meters. 1) significance 2) cut off date
                                                Data Mining
A set of statistical routine that permits pattern detection in large data scale
Something fun that i learn
Women are [...]

Topics: Business Model, Revenue Model, Direct response.
Function of a Business model: 1) Articulate value proposition. 2) Identify target market 3) Define structure of value chain. 4) Define cost structure of value chain 5) Explain position in value network 
opinion  of Class: I felt it was a fun class today due to meeting up with our group members [...]