Why customization pays off.
This article speaks about how customization pays off. Economical perception of customization. It also argues how potential money saving can come with great online customization.
http://www.mass-customization.de/download/ppc04.pdf
This article is about an interview Frank Pillar about how customization is important for online business. Frank also explains how start up customization fails in websites. Some of the reason is lack of financing, lack of experiencing, or just plain bad luck. Frank also spoke about the alternative of customization .
http://mass-customization.blogs.com/
Cookies
This article basically states how online companies use cookies to find out more information about there viewers. a cookie is a unique identifier that a web server places on your computer. A serial number for you personally that can be used to retrieve your records from their databases.The main benefit of cookies for viewers is [...]
Explain the nature of the consumer adoption process. How is it different from the concept of diffusion of innovations?
The consumer adoption process is a generally accepted conceptualization of the stages a consumer goes through when confronted with a new product or service. The consumer must become aware of the product, develop interest, perform a pre-purchase [...]
What do you think the future holds in terms of knowledge management and use in marketing applications?
Knowledge management: the systematic process of identifying, capturing, and transferring information and knowledge people can use to create, compete, and improve
As it stands currently, companies have the ability to partially implement knowledge management solutions with the goal of [...]
Describe the similarities and differences between server log, coded page and panel data. Which do you think is most useful?
Clickstream- the complete data record, made up of mouse-clicks, of consumer activity on the Internet during a specified period, usually the dureation of a visit to a single Website.
Server Log- record kept at the server level [...]
The internet has the capacity to increase customer satisfaction. Explain how .The internet has the capacity to increase customer expectations about service levels and also to be the vehicle that delivers service that meets or exceeds those expectations. Enormous changes have come about in the last few years in way customer’s service is delivered. The [...]
1) What is a buyer-seller relationship? How can it vary?
A relationship is defined as a bond or connection between the firm and its customers. This bond may be strong, weak, or nonexistent, and it can be based on either logic or emotion. An example of logical bond is a realization that the customer simply cannot [...]
1)Is the Internet a distribution channel?
The internet is a distribution channel since it is able to facilitate the exchange of goods and services between the buyer and seller. The internet also makes products available for consumption, which is important in a distribution channel .
2. What are the functions of channel intermediaries?
The functions are: Effectiveness [...]
1) What is the definition of community?
A set of interwoven relationships built upon shared interests, which satisfies members’ needs otherwise unattainable individually.
2) What are the criteria that define successful community?
•Membership is a conscious choice.
•Member base has achieved critical mass and sustainability.
•Members feel a great sense of trust.
•Members achieve benefits in scale.
•Roles are not hierarchical or [...]
How is product defined?
Can be defined as both tangible goods and intangible services generally created for the purpose of transaction.
Two general types of products for which the levers of product development differ – physical and services.
The Internet is changing some accepted limitations of service-based offerings such as intangibility, simultaneity, heterogeneity, and perish ability.
[...]
1) Why are marketing communications important?Its important because the internet has created competition and leaves expectations in the minds of the consumer, therefore we must reach these expectactions through interactivity and through individuals and their important relationships to the marketing department.
2) What is the role of the Internet in a marketing communications campaign?The goal of [...]
Pricing
What is the relationship between price and demand? Why is it important for a firm to price at the point at which marginal revenue is equal to marginal cost?
Relationship between price and demand is that price affects demand — expensive less demand. Inverse relationship between price & quantity. As price decreases – demand increase. [...]
Chapter 7 Customer Acquisition
Advantage of email marketing: 1) Can be develop quickly 2) Content is Flexible 3) Measurable 4) Inexpensive 5) Distribution is controllable
There are four levels in Permission marketing. The marketer must get permission from the customer so they will not be consider to be a spammer.
Opt-out – the user did not refuse to [...]
Today class we basically learned the 7 C.
This was helpfull for our group projects and have an idea of each person C’s
Content: Content refers to any digital information included on a website, e.g. audio, video, images and text.
Context- It’s the aesthetics and functional look and feel
Communication- Sense of community can encourage customers to return to [...]