Author Archives: ivanwu

Server logs are records of the files a user requests from a certain website. Coded page is a 1 pixel by 1 pixel image that is placed on web pages to transmit activity data (in conjunction with a cookie) from the users’ computer to the server. Coded page is more accurate, requires less storage, and [...]

The consumer adoption process is simply the steps consumers go through to make a product part of their life. First the consumer is made aware of it and when interest begins to take over, they try the product. If they like it, they will “adopt” it into their lives by making repeat purchases. Diffusion [...]

I agree that the internet has the capacity to increase customer expectations about service levels and also to be the vehicle that delivers service that meets or exceeds those expectations. In this day and age, everyone wants things fast, and this most definitely includes service. With the internet, customers have access to services such as [...]

Today in class we discussed business models. The functions of a business model is to:
1) evaluate a customer’s needs and what the product does for them.
2) find an appropriate group to market to
3) how/where the product/service will be provided
4) how much it will cost to make the product and what kind of profit is to [...]