Author Archives: innamikha

September 23, 2008

We looked at a few websites ivillage, baruch, and columbia.
7 C’s
1)  Context- Site’s layout and design 2) Content- Text, pictures, and sound and video that webpages contain 3) Community-The ways sites enable user-to-user communication                     4) Customization- Site’s ability to self-tailor to different users or to allow users to personalize the site 5) Communication- the ways [...]

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September 22, 2008

Chapter 4- In class we discussed CLV more further. CLV is Customer lifetime value which is retaining a customer for a long time by perhaps adding value to a purchase and by using great customer service techniques.  CLV shows which customers are loyal purchasers, it is also about the company creating a brand that customers [...]

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September 17, 2008

Chapter 3- A business model is important because it is a method of how a company works to sustain itself.  The business model explains how a company makes money by saying where it is positioned on the value chain ( suppliers->product->end user).  A business model puts emphasis on value as well as delivering that value to [...]

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September 15, 2008

Chapter 3- the target customer has needs that the value proposition has the capablilities to fulfill.  The ipod’s value proposition is on-the-go music, it’s segment is young professionals and students, and what they sell is their brand.  The functions of a business model articulate value proposition, identify target market segments, define structure and profit potential, [...]

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September 10, 2008

Zara and Dell both satisfy their customers with trend, high value, consistency (customers expect the same quality and efficiency every time they buy either companies products.  Their established strong brand awareness and customer satisfaction leads to high sales and long term customers.  Both Zara and Dell value their current customers as well as establishing new [...]

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September 3, 2008

Chapter 1-The information you seek comes hard to find because either Google or Yahoo or another search engine spits out millions of pages for your, should I say inconvenience.  There is a strong need to make the search more efficient and not only time-wise but information wise.  Internet marketing is a rising new field that will expand on [...]

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September 8, 2008

Chapter 2-Dell has a very efficient system. It’s direct model is personalized to each individual customer. The inventory turnover is high because nothing sits around in a warehouse.  On the supply side there is a just-in-time system. As the customer side orders the computer online the computer is already starting it’s quick and efficient essembly. [...]

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