Wymbs Marketing Blog » ilentini

Order iPhone online, pick-up in store?

ilentini — Sun, 07 Dec 2008 01:38:53 +0000

Apple recently introduced a sort of “in store pick-up” for their iPhone. Basically, you sign up for the service online, create an account, and choose your rate plan. Then you head over to the Apple Store of your choice to pick up your little device. If only they thought about this before people started waiting in line outside of an apple store a week before the iPhone was release. Better late than never I guess. Find out more information here.

Google puts smiles on people’s faces with unlocked G1

ilentini — Sat, 06 Dec 2008 23:19:58 +0000

In what I am sure is a bold attempt to get people to develop software for the google mobile platform, the big G has made its G1 phone available to developers unlocked. For us in the States this means we don’t have to use the phone with Terrible-Mobile (T-Mobile) anymore, we can now use it with AT&T. I’m not sure if that is any better, but check out the article here.

Verizon increasing FIOS TV’s interactivity with the internet

ilentini — Sat, 06 Dec 2008 22:59:02 +0000

Engadget had an article talking about how Verizon was going to increase interactivity with the internet and their FIOS TV. Basically, they will be allowing customers to control their DVRs over the internet and mobile phones (only if they are Verizon Wireless customers for their cell phones). They also plan on integrating facebook and youtube with FIOS TV. Check it out here: http://www.engadget.com/2008/09/19/verizon-promises-increased-interactivity-for-fios-tv-customers/

Awesome! Inc. Seven Design Elements Video Project

ilentini — Sun, 05 Oct 2008 15:22:54 +0000

Hello Everyone,

Just wanted to give an update of our 7 design elements project. Our group decided to do amazon.com as the website to evaluate and the video is being pieced together as we speak. It will be posted online via YouTube and we will have a higher quality version for class.

Thanks,

Ignazio

Hello fellow iMKTers

ilentini — Sun, 05 Oct 2008 15:17:03 +0000

Ok so this is my first blog for our internet marketing class.

Here’s what I have learned so far:

Zara’s value proposition- trendy designs by getting customer’s feedback

iPod- mp3 player on the go, easy to use,..

ZARA: supply chain integrated with information chain.

Marry effiency with creativity (both Zara and apple do this)

Dell- just in time process, good supplier relationships (colocated inventories)

Functions of Business Models

-Articulate Value Prop

-Identify Target Market Segment

-Define structure of Value Chain

-Define Cost Structure and Prof potential

-Explain Position in Value Network

-Set forth competitive strategy

Business Model Revenue Model

Amazon Aggregation Advertising, commissions

WSJ Content Provider subs, ads

3 things to do with customers acquire, convert, retain

TESTIMONIALS

Critical Strategy Elements from Direct Response Perspective

The Offer

The (Email) List

The Media

The Creative Execution

Service & Support

Testing Process

Reasons for conducting a test

-standard practices (test all marketing programs_

-strategic question(reactivate lapsed customers)

-Tactical ?s (which incentive to use)

Design a Test

-What mkt variables (price, etc.)

-Type of test (a/b, control/A)

-sample (pop. Size)

Search played a role in 50% of purchases

Early searches used generic keywords

Closer to purchase, used brand names

Most concluded search well b4 purchase