Describe the similarities and differences between server log, coded page, and panel data. Which do you think is the most useful?
Server logs is created by the owner of the site and it records each files requests from websites. Code page is a new way to collect data. This located on the user’s side of the [...]
Explain the nature of the consumer adoption process. How is it different from the concept of difussion of innovations?
The consumer adoption process is when a customer comes in contact with a new product, then when they are aware of the product they develop an interest. The customer can sometimes contrast the product with another [...]
What is a buyer-seller relationship? How can it vary?
A buyer-seller relationship – the bond/ relationship/connection between the seller and it customers. The bond may be strong, weak, or nonexistent at some point. The relationships can be base on emotions (brand brings happiness due to purchase) or logic (is when a customer realizes that they can’t [...]
is the internet a distribution channel?
The internet is a distribution channel because its able to facilitate the exchange of goods and services between a buyer and the seller. The internet allows products to become available for consumption, which is the essence of a distribution channel.
what are the functions of channel intermediaries?
Effectiveness- it’s the ability of [...]
What is the definition of community?
It’s a relationship that has been build on share interests which satisfies members’ needs. In which it would be difficult/ unattainable by an individually.
what are the criteria that define successful community?
1. Membership is a conscious choice. (they do it b/c they are want to be a part of it)
2. Member [...]
How is the product defined?
A product can be tangible(can touch) or intangible (services). They are for transaction purposes. There are two types of products physical and services. The Internet is changing some accepted limitations of service-based offerings such as intangibility, simultaneity, heterogeneity, and perishability. There are three components for the value proposition: core benefit, basic [...]
Why are marketing communications important?
It is definitely important in the introductory stage of a PLC (product life cycle) in order to generate awareness to the product. Furthermore, it’s the traditional & interactive marketing methods. Plus, it sends the relevant message to the right customer at the right time. You want to let your target audience [...]
What is the relationship between price and demand? Why is it important for a firm to price at the point at which marginal revenue is equal to marginal cost?
The relationship between price and demand is that the price affects demand. For example, +more expensive the -less demand for the item. Meanwhile, there is an inverse [...]
Customer relationship- it is a relationship between the customers and a firm. The firm can be considered a brand or product. This relationship is a very important to the firm because as long as the relationship is weak it will make it easier for the customers to purchase from a different brand. (since their is [...]
Intel is trying to personalize the television. In efforts to accomplish this, they have made a creation in which a prototype device will combine the internet with the TV experience. Widgets will permit TV watchers to talk to friends in real time or buy products advertised on TV from online stores. Intel partnered up with [...]
In this article, Yahoo! announces that it will launch new features to its free email service to enhance their product. It will add features that are commonly use by social networking sites (e.g Facebook, Myspace, etc). Some of these features include: creating social interactive communities with the help of their email (based on friends and interests), sort [...]
A news article in yahoo! announced that people that use all current versions of Microsoft Corp.’s Internet Explorer browser could be vulnerable to having their computers hijacked. This is due to a serious security hole in the software that had yet to be fixed Monday. According to the column there are about 10,000 sites have [...]
the 7C’s have two types links which are: “fit” which demonstrates how all work at an overall value proposition; and “reinforcement” which shows how all work together. The content deals with the pictures, text, sound, etc of the webpage. The look and feel of the site. community shows how the sites enable user to user [...]
In today’s lesson, the class learned about inducting a test and what where the reasons behind it. We also focused on the data that companies want about consumers.(360 view of a customer). You can obtain information through census, purchases, association, surveys, interview, website, etc.one of the topics that i interesting was :data mining”, According to [...]
In todays class i learned that there are several types of business models. (how they do business). Furthermore, we analyze how some companies make money (review/model). The types of business models are: aggregator (Amazon), ASP (cario, constructw@re), content provider (NYTimes), fund raiser (Red cross), infomerdiary (stockmarket group), market place(Ebay, Craiglist), multichannel (staples), machine2machine (otis elavator), [...]