Author Archives: gibok22

Review for midterm

By gibok22 | October 15, 2008

Information products allow for creation of right business model for revenue.  Only DATA.
Information rich products are a product that has much information available surround the use and environment.  What you get when you pay for the product.  On-Star
ClV concept is used to find out the net value of a customer.  Profile the customer to see [...]

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sept 17

By gibok22 | September 18, 2008

In class, we discussed the business model and revenue model of Amazon and Word Street Journals.  Amazon’s business model is an aggregator while Word Stree Journals’ is content provider.  Revenue model for amazon is advertising and e-commerce while Word Street Journals is subscription to its published materials.
We went on to discuss the direct response mediums.  [...]

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Sept. 15

By gibok22 | September 16, 2008

In the class today, we started by discussing the value proposition.  Basically there is 3 way relationship between the proposition, target customer, and the capabilities.  Then we talked about the business model.  The professor went on to discuss different functions of the model.  The purpose of the model is to create a competitive strategy.  Then [...]

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