1) Explain the nature of the consumer adoption process. How is it different from the concept of diffusion of innovations?
The consumer adoption process is a generally accepted conceptualization of the stages a consumer goes through when confronted with a new product or service. The consumer must become aware of the product, develop [...]
What do you think the future holds in term of knowledge management and use in the marketing applications?
What the future holds in terms of knowledge management and the use of it for marketing application is still in working progress. I mean the technology does exist, however barriers exists and there could be other [...]
The internet has the capacity to increase customer expectations about service levels and also to be the vehicle that delivers service that meets or exceeds those expectations. Internet in general has made enormous changes in the way customer service is delivered. So yes the internet does have the capacity to increase customer expectation to even [...]
1) What is a buyer-seller relationship? How can it vary?
A relationship is defined as a bond or connection between the firm and its customers. This bond may be strong, weak, or nonexistent, and it can be based on either logic or emotion. An example of logical bond is a realization that the customer simply [...]
1) Is the Internet a distribution channel?
• A distribution channel is the system of organizations involved in the process of making a product or service available for consumption or use.
• Marketing channels therefore facilitate the exchange of goods and services between buyers and sellers
2) What are the functions of channel intermediaries?
Objectives of [...]
1) What is the definition of community?
A set of interwoven relationships built upon shared interests, which satisfies members’ needs otherwise unattainable individually.
2) What are the criteria that define successful community?
•Membership is a conscious choice.
•Member base has achieved critical mass and sustainability.
•Members feel a great sense of trust.
•Members achieve benefits in scale.
•Roles are [...]
1) How is product defined?
• Can be defined as both tangible goods and intangible services generally created for the purpose of transaction.
• Two general types of products for which the levers of product development differ – physical and services.
• The Internet is changing some accepted limitations of service-based offerings such as intangibility, simultaneity, [...]
1) Why are marketing communications important?
Its important because the internet has created competition and leaves expectations in the minds of the consumer, therefore we must reach these expectactions through interactivity and through individuals and their important relationships to the marketing department.
2) What is the role of the Internet in a marketing communications campaign?
The goal [...]
•What is the relationship between price and demand? Why is it important for a firm to price at the point at which marginal revenue is equal to marginal cost?
•Why should a firm consider fairness when pricing its goods?
•How has the Internet enhanced opportunities for dynamic pricing strategies?
•Why would a firm want to implement a price-discrimination [...]
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TV shopping networks have joined in on internet. Using internet as their medium, they’ll be able to target customers 24/7 and it’ll save them money because they wont have to buy much air time. Though most execs of TV shopping networks are still emphasizing the TV as their medium due to the quality and interactiveness. [...]
nbsp;http://www.pcworld.com/article/154693/20…
For those of you who were too busy or hate the black friday rush, now you can take advantage of Cyber Monday. Major online retail stores are offering Black Friday status sales over the internet.
nbsp;http://www.nytimes.com/2008/11/20/techno…
As the economy plummets, so is the e-economy. Preholiday product prices are decreasing so drastically due to the struggling economy. They expect many retail stores to go out of business. For internet retailers to remain in business, they are forced decrease their price. If it continues, they will have to close down. Many websites now [...]
Brand can divide in 5 attributes– distribution, Price, Product, Community and Communication
Community
A set of interwoven relationships built upon shared interests, which satisfies members’ needs otherwise unattainable individually
Criteria that Define Successful Community
Membership is a conscious choice
Member base has achieved critical mass and sustainability: sufficiently large membership base that consistently gathers, participates, and adds value in community meeting areas
Members feel a great sense of trust: feeling safety when [...]