By Michael Awotedu
This article discusses the interesting statistics regarding mature women and social networking sites. Aliza Freud, CEO of Shespeaks believes “these women have started to use the Web and social networks in ways that mirror the rest of their lives—from finding out about a product to shopping or monitoring their children’s activities.”
Excerpts [...]
By Michael Awotedu
This article explains the high level of adoption of email as a communication and information dissemination tool by baby boomers. When asked what methods after online searches to communicate with others, 47.4% percent of users between ages 18 and 24 answered email compared with 51.9% and 53.4% for ages 45 – 54 and [...]
By Michael Awotedu
This article discusses the challenges of monetizing social networks. Compared with 79% of all internet users, only 57% of social network users said they clicked on an advertisement in the past year.
Excerpts –
‘“Search continues to be the most lucrative advertising strategy. Users are specifically seeking information in that arena. On [...]
Internet Marketing 4555 – Blogs
Chapter 7:
Critical Email Principles are: RELEVANCE, RESPECT, RECIPIENT CONTENT.
Relevance: all content should be applicable to the recipient’s needs and lifestyle.
Respect: Relevant content cannot be generated without in-depth information about the recipient.
Recipient Content: Go beyond simply obtaining the permission to communicate with the recipient.
Content that is not relevant to the recipient will [...]
Ebay Vs. Bestbuy. Case of stolen goods being sold on ebay. Best buys wants data kept on all transactions.
Search Engine: Google for example aims to maximize revenue by matching the bid for the keyword with clicks. | Feature Video: Organic and paid search| Organic: You don’t pay for it but Google can choose you as [...]
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