Author Archives: elkebronstein

Class Notes for 9/24

By elkebronstein | September 25, 2008

We started with the 7 c’s of of web design. the first one was context: the look and feel of the screen = face -> consumer interface. The dimensions are function and aesthetics. Function = factors critical to layoutsuch as section breakdown, linking structure and navigation tools. Performance = speed, reliability, platform independence, etc.
Professor Wymbs [...]

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Class Notes for 9/22

By elkebronstein | September 23, 2008

In class we discussed the testing process and it’s different segments. The first is reasons: 1. standard practice 2. strategic questions 3. tactical questions.
Then comes design: Market variables? Type of test? Sample (size, population)
Next establish test metrics: significance and cut off date.
Execute and monitor results.
Analyze and report test results.
And lastly make marketing decision.
 
Where to get [...]

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Class Notes for 9/15

By elkebronstein | September 16, 2008

Value proposition – 1.target consumer needs 2. value proposition that matches 3. capabilities.
sorry so short this is my 3rd attempt due to poor quality of this site and didnt have energy to write my shpiel a 3rd time.

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