By Eric | December 22, 2008
nbsp;http://bits.blogs.nytimes.com/2008/12/16…
According to the article, Motorola is releasing a $2,000 phone that does little more than the currently available models (including an unimpressive 2.0 mexapixel camera). Relying on unique (adn expensive) aesthetic choices might not work out in the long run.
By Eric | December 22, 2008
nbsp;http://news.cnet.com/8301-1035_3-1012773…
Boy Genius Report confirms rumors of the next Google phone, the G2. Being released in April, the phone will have a 5-megapixel autofocus camera, VGA camera for video calls, a full touch screen, and Wi-Fi connectivity, according to the blog. Unlike its predecessor, the G2 will not be a T-Moble exclusive.
By Eric | December 22, 2008
nbsp;http://news.cnet.com/8300-1035_3-94.html…
This article details the new features and updates to the Android operating system. Also of note in the article is the reference to Andoird becoming open source.
By Eric | December 22, 2008
A buyer-seller relationship is the set of interactions or transactions that take place between firms and customers. It can vary on the basis of strength or behavioral preference (logic or emotion).
Integrated lever selection is important in a marketing plan because the chosen levers should match and reinforce the objective (in the target segment). [...]
By Eric | December 22, 2008
The Internet is a distribution channel. It has become highly involved with the exchange of goods and services and other transactions that had only been done in person before. In fact, the ease of use, speed, and efficiency of the Internet have made it one of the most used channels of distribution.
The functions [...]
By Eric | December 22, 2008
“A community is a set of interwoven relationships built upon shared interests, which satisfies members’ needs otherwise unattainable individually.”
The criteria that define a successful community are:
• Membership is a conscious choice.
• Member base has achieved critical mass and sustainability.
• Members feel a great sense of trust.
• Members achieve benefits in scale.
• Roles are not hierarchical or imposed.
• Effective facilitation and site [...]
By Eric | December 22, 2008
Product is defined as tangible goods and intangible services generally created for the purpose of transaction.
The 2is affect product by allowing companies to learn about customer needs/wants and develop a product (or alter an existing product) to meet these needs. They also allow companies offer relationship building tools post purchase
The key marketing levers for [...]
By Eric | December 22, 2008
Marketing communications are important because the consumers have increased expectations of speed and quality of information due to Internet innovations. Thus, communications must also meet consumer demands.
In a marketing communications campaign, the Internet is a distribution channel, advertising vehicle, and a customer service vehicle.
Communication types:
• Mass offline
o Broadcast
Television
Radio
Outdoor
PR
o Print
Newspapers
Magazines
Yellow pages
Brochures
Newsletters
o Point of Purchase displays
• Personal Offline
o Telemarketing
o Direct mail
o Statement stuffers
o Customer service
• Mass [...]
By Eric | December 22, 2008
Price and demand have an inverse relationship. As price rises, demand will fall. It is important for a firm to price at the point which marginal revenue is equal to marginal cost because that is the point of profit maximization. After that point, further production would result in a greater marginal cost [...]
By Eric | December 22, 2008
Americanwebcross is a B2B website that specializes in website optimization and design. As far as relationship building, the only technique used is a small survey at the bottom of their contact page that asks about interests. This is probably to customize newsletters/emails in some way. Even so, this can only be found [...]
By Eric | December 22, 2008
Server logs are records of the files a user requests from a certain website. Coded page is a 1 pixel by 1 pixel image that is placed on web pages to transmit activity data (in conjunction with a cookie) from the users’ computer to the server. Coded page is more accurate, requires less [...]
By Eric | December 22, 2008
The consumer adoption process is a process that the consumer goes through when presented with a new product. They become aware of the product, gain interest in it, evaluate it before purchase, and finally try it. If they like it, the consumer will continue to buy the product (known as adoption). The [...]
By Eric | December 22, 2008
A personal experience that was improved by information/knowledge was when my computer crashed. I forget which computer it was (either Dell or Gateway), but I initiated the live online customer service and was pleasantly surprised. The support representative knew all about the computer that I had purchased and did not need me to [...]
By Eric | September 22, 2008
This lesson covered chapter 7.
Permission marketing is when permission is required by the customer to either send or not send advertisements (usually via email). Opt-out means that the customer did not refuse to receive messages, but did not request them either. Opt-in is when the customer specifically requests to be contacted. It is an important [...]
By Eric | September 17, 2008
This lesson focused on chapter 5, about the internet consumer.
The stages of Internet consumer behavior are: Awareness, Search Behavior, Task Completion, Repeat Visit, Use/Consumption Behavior, and Loyalty. After purchase, consumers will either be satisfied or unsatisfied by the product or information. If satisfied, they will likely return to the site and make a repeat purchase. [...]