Author Archives: daniioliver

Server Log – stores information when requested from a site .
Record kept at the server level that records each file requested from a Web site.
Coded page -
A technique in which a small image, usually a 1-pixel transparent image (called a pixel tag or transparent GIF), is placed on a Web page. Used in conjunction with [...]

We need customer service. However human customer service is being replaced with computerized Internet frameworks.
We also want and need customer feedback to understand how the customer is dealing with our products and services. The customers who complain want an apology and can create 60% of up sale successes. Customers who don’t complain aren’t good for business [...]

 
Market place matrix
Engagment : more information the more you can create a zealots
This is done by having more for the segments to explore: Interviews, games, books, ny times articles clothing posters, cd’s all these allow for deeper exploraion of product lead to commitment and viral marketing
A zealot wants to know all about the product, who [...]

The era of Can’t is over!
No longer can anyone make a valid arguement that they can’t do or can’t find anything anymore.
Search is a major part of getting things done and as search engines get rid of the clutter out there is will be even for effective without being over efficent.
SEO search engine optimization is the [...]

Value Chain has to do with the perceived value added at every line in the marketing chain

*Value proposition: Customer involvement in creating trendy while it is still trendy.
Zara’s model makes use of the internet technology to boost the value of their product to the consumer. Instead of push selling, the way H&M still operates, Zara [...]