Author Archives: cwmrikhi

The testing process in marketing is relatively simple.  The first step in the process is determining what your reasoning is for conducting the test in the first place.  The second step in this process is designing a test that fits based on your marketing variables and what information you plan to get from the people [...]

Business models for any business are very important and serve several functions.  A few of them are identifying your target segment, defining cost and profit structure, and to articulate your value proposition.  This is NOT a business plan its just aims to begin to create customer value.  Also there are an endless array of business [...]

In our first class of Internet marketing we learned what I would call the basics.  We learned the difference between Information Products and Information RICH Products.  A product such as a yellow pages book or a mailing list is an information product, because it contains loads of information.   On the other hand an information rich [...]