Wymbs Marketing Blog » cwjdatikashvili

Chapter 13

cwjdatikashvili — Mon, 22 Dec 2008 17:29:16 +0000

What do you think the future holds in terms of knowledge management and use in marketing applications?
Advances in the technology and intricacy of knowledge management programs and their uses in marketing applications are inevitable. Information firms will give more in-depth data and analytics as an option of their services, while also making data more readily available and easy to understand. Costs will undoubtedly decrease as technologies will make acquiring data a simpler, faster, and less involved process while managing to increase effectiveness of the information. As we progress, we will certainly see expansion into data collection methods we have yet to have even heard of, some opportunities involving new website and phone applications.

Think about your own Internet experience, can you think of a specific encounter in which information or knowledge clearly improved your interaction with a human agent? Can you think of an encounter in which the human agent lacked the information or knowledge to make your experience satisfactory? Be prepared to discuss both positive and negative experiences and what could have transformed a negative encounter into a positive one.
…to be determined…I’m not a fan of human interaction over the internet…its cold and complicated

Chapter 11

cwjdatikashvili — Mon, 22 Dec 2008 17:22:47 +0000

· Describe the similarities and differences between server log, coded page and panel data. Which do you think is most useful?

A server log is where group files created by the server are stored. Every time a browser requests a file, an entry is generated on the server log. A problem with it that each individual graphic on a page gets stored separately, which would cause a page that has 5 graphics to receive 6 hits on the log, since there is a log for the 5 graphics and then 1 for the page itself.

A coded page involves placing a 1 by 1 pixel image on a web page, and with the cookies on a browser’s computer, it will return data about the users web activities.

Panel data generates site effectiveness by polling willing users who install software on their computers which record their click-stream data. The software is then polled regularly and uploaded.

The coded page would seem to be most useful in this scenario. A server log is rather inaccurate in terms of the data it reports while panel data would be the hardest of the three to acquire, since it depends on cooperation of users who are more likely than not uninterested in lengthening their time on any one website. Because of the ease of its data recording process and the fact that it operates without needing interaction from users, coded pages look to be the best method of data collecting.

What are some of the specific metrics that measure Internet traffic, audiences and campaigns. Which ones do you think are most important?
Some of the metrics that measure internet traffic are report dashboard, marketing campaign reports, browser based reports, path analysis, and segmentation by behavior and channel. The dashboard seems most likely to be the more important of these options. Dashboard is customizable in terms of the summary data it displays. Summary data can always be used to consolidate the amount of browsing a user actually needs to do while giving the most useful data, which has been customized to the users preferences. In lowering navigation between programs and windows, they create a more user-friendly experience.

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cwjdatikashvili — Wed, 15 Oct 2008 14:23:22 +0000

site to be fully updated soon…sorry for the delay…so much going on…

Firth things first…Group Project

cwjdatikashvili — Mon, 15 Sep 2008 00:53:48 +0000

There’s no messing around with group projects, you’re not working on your own, so things need to get in line to make sure that everyone gets the same effort from you that you would give to yourself. That stated, group-work does have both its benefits and its pitfalls. It’s good to know there are people you can rely on, and 8 heads are generally better than one, but you really need to make sure everyone pulls their weight, and luckily enough for me, it looks like I’ve landed in a group that will.Onto the learning, Zara is first up on the agenda. Its strengths are employing fashion experts as employees and looking to them to be the market research team. The company has in place a system of that keeps their product line up to date, continuously updating its stock, looking into the trends of purchases and making sure they lead the way for what the customer will purchase.

Apple, oh how I hate thee, let me count the ways…No, I’m not a Mac enthusiast, but I will give them credit, they’ve got marketing genius working for them. I just recently took a trip into an Apple Store, against my own free will of course, and have to agree, they create tremendous value for their customers. They’re trendy, have high differentiation and an efficient and easy to use design, leading the way for most technology (though their mp3 players suck).

Next we turn to Dell. Never has one company caused me to have so many conversations with a member of the Indian populous. My hate for their customer service aside, they’ve got quite the supply chain. They’re great with providing cost control that increases the value to their customers and are on target for global growth.

We ended with a discussion on RFID. Radio-frequency identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. RFID is considered the technology that should lead the future of transactions. It is right now being tested as a means to track freight containers, but looks to have applications in inventory for stores, and will most likely give customers a more real-time list of what items are in stock with a company. Walmart has integrated a bit of this technology into its day to day business functions, but some people have voiced opinions on tracking products purchased as being an invasion of privacy, as if used a certain way can track your day to day actions…but we’re not living with Big Brother just yet, so the technology seems to have descent possibilities associated with it.