Author Archives: cheaiamjon

Money in facebook

By cheaiamjon | December 14, 2008

This article is about  a former employee of microsoft that started up his own company.  He creates applicatiosn for facebook that have become quite popular.   He sold his applications to another company, just before all applications became relatively cheap or worthless.
 http://www.cnn.com/2008/TECH/12/10/ali.e…

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Google at it again

By cheaiamjon | December 14, 2008

Google is launching it’s own web browser to hopefully take competition away from Mozilla and Internet explorer. They have tested the new browser for only 100 days and is now released. Right now Mozilla owns 20% of market share and Internet Explorer takes up about 70%. Google is hoping to live up [...]

Posted in Brands, Product | Leave a comment

Wii still in power

By cheaiamjon | December 14, 2008

This article is about how nintendo’s wii is still in demand even though it has been in the market for 2 years.  They also mention in the article that the wii is unaffected by the recession that our economy has taken us into.  Price has never changed for the wii and yet it is still [...]

Posted in Brands, Price | Leave a comment

Data

By cheaiamjon | September 23, 2008

Today in class we talked about various ways to find the data that we need.  Some of the ways customers get these ideas are purchasing them, census, research, survey, focus groups, and their own websites.  Some ways are less expenssive than others.  For example, having a census would be way more expensive than using the [...]

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Customer loyalty

By cheaiamjon | September 21, 2008

In class today we talked about how business developed different marketing strategies to keep certain customers around.  Back in the day phone customers used to constantly have promotions to have customers switch to their carrier, but after a while customers just keep switching back and forth.  They then developed a business model where customers must [...]

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business models 9/15

By cheaiamjon | September 16, 2008

Today in class it was something pretty new and different.  We first discusuess business models and main points of it.  We went over value propositions of major companies such as Zara’s and Apple, and also identified their market segment.  We then discussed the struchture chain which is the procedure from the manufacturer to their final [...]

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