Wymbs Marketing Blog » cdiguer

Nintendo’s Unique Community

cdiguer — Mon, 24 Nov 2008 13:02:06 +0000

http://www.gamepro.com/article/news/207963/reggie-promises-online-wii-community-thats-unique-to-nintendo/

From the comments on this article, it seems like Wii users are frustrated with the interactive “Friend Codes” so Nintendo is aiming at developing a new online community. They want to create a community that is different from Sony’s “Home”, and “360 Dashboard.”

“Nintendo (other-otc: NTDOY.PK – news – people ) has been pretty quiet on the matter of community so far–a curious stance, given the Wii’s significantly larger installed base of customers. That silence might be coming to an end soon, hints Nintendo of America president Reggie Fils-Aime.”

“The issue is that we define community differently than our competitors… Our consumers do want a sense of community, and we’re going to deliver that — but in a way that’s unique to Nintendo,”

Online Church Communities?

cdiguer — Wed, 19 Nov 2008 05:51:56 +0000

I thought this article was really interesting:

Zondervan Acquires Online Community-Building Resource for Churches – The City

Plans to Equip Churches Worldwide to Create Interactive Church Communities

www.onthecity.org.

http://www.marketwatch.com/news/story/Zondervan-Acquires-Online-Community-Building/story.aspx?guid={57A05E7B-FDDA-4C24-B774-2C8AC5A9A82E}

The Christian church wanted a way to improve communication, have more contact with their members, and build a stronger church community, so they developed a web site named “The City”.

After just two months, 85% of the church’s 7000 members have joined, and many of them visit the site everyday. This shows just how important a sense of community is to individuals.

From article:

“The City is specifically for the church internet community. Each church member has a unique username and password, assuring the community of a secure and reliable network. Members of each church’s social network can post and maintain their personal profile, find spiritual resources, sign up for volunteer opportunities, engage with their small group members, join book/study groups, maintain a journal, access news, and connect and share personal feelings, experiences, needs, and prayer requests with other church members.

“The City is much more than a social network as it helps churches to solve their greatest challenges — whether it’s church planting, fundraising, developing small groups, building the global church, bolstering a sense of community or improving communications among members,” added Girkins. “We are excited to take this incredibly valuable resource that Mars Hill has created and bring it to other churches throughout the U.S. and around the world.”

A toyota Community

cdiguer — Mon, 17 Nov 2008 18:52:54 +0000

Toyota F1 Canada

Facebook has a Toyota F1 community in Canada and has over 7000 members.

This group is member and administrator operated:

Administer gnereated: Keeps members updated with Toyota stats and The team, the technology, and everything else Toyota F1 has to offer. They also provide a portal to the ToyotaShop.

Member generated material is wall posts, adding pictures they have taken at various races, and promotes member interaction.

Toyota.com Communities – as per presentation

cdiguer — Wed, 22 Oct 2008 17:02:52 +0000

From my group’s presentation

For Owners – administer and member generated communities
-    MyToyota Login – keeps track of scheduled maintenance
-    Stories from the Road:
o    Member generated content of experiences with their Toyota cars.
o    Divided into sub-communities of Trucks, Hybrids, and Cars/Vans/SUVs
o    The stories not only celebrate the joys of owning a Toyota, but allow story teller to upload videos and pictures, and gives tips and recommendations to fellow Toyota owners.

Company Info – administer and member generated communities
Toyota Open Road Blog:
o    Very Interactive
o    Readers are able to comment on content written by Toyota Corporate Communications people.
o    Readers of the blog appear to be very vocal about suggesting their own ideas and commenting on the posted articles.
o    Link to a “Live Chat”
o    Link provided to make complaints, as it is stated that the blog is “is not intended as a place for receiving consumer complaints”
o    Easy navigation – many categories to narrow search